How Does Custom Website Design Affect Search Engine Rankings?

Many people do not think that having a custom website design is going to improve their search engine rankings.  However, with all the changes that Google has made in recent years, there are many things that factor into the search engine placement of any website, and custom web design is one of the major ones.

A website that has not been designed properly may prevent a person from staying on the site for any length of time, and once a person goes back to their search results, it will mark the first website as being not helpful.  Any website that continuously gets marked as unhelpful will automatically have their ranking level dropped.

A few mistakes that every website owner will not want to make include having too many pop-ups, text that is difficult to read (whether it is the size of the text or the font that is being used), images that are too large, and videos that automatically play as soon as the website opens.  All those things create a poor experience for readers, especially those who are visiting the website for the first time, and they can make a person continue onto the next website they found much faster.

Website Mobile Friendly

Every website should also look amazing on all types of platforms, which means that the custom web design that a person chooses should work well on both mobile and desktop platforms.  After all, in this day and age, more and more people are browsing the internet on their mobile devices or smaller tablets.  If a website is not easy to use on those platforms, a person is not going to want to stay on the site for too long.  Not being mobile friendly can affect the search engine rankings of any website even more than a website that isn’t user friendly on a desktop platform.

The Correct Amount Of Information On Home Page

A custom web design is also necessary to ensure that a person has the proper amount of content on their first page, so that it ranks accordingly for search engine placement.  A website that has a photograph and a few words is going to rank a lot lower than a custom designed website that has enough pertinent information available to get it higher in the search engine rankings.

Custom Website For SEO Benefits

The bottom line is that search engine rankings incorporate a lot of the smaller details and it is easier to place all those small details on a custom web design than on a website that is ready for a person to fill in the blanks with their own information.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

Website Trends For 2018

Search engine optimization was, still is, and will continue to unequivocally be one of the most effective ways that a business can use to ensure that their online marketing initiative and presence remains relevant. Search engine marketing is a growing practice that gives organic channels the proper attention that all businesses can’t afford to ignore as far as using Google or other search engines to push quality over quantity for users.

With an emphasis on a more experience-centric web, businesses are more aware of user behavior trends, which has forced them to create novel experiences through various product and content innovation. Therefore, for your website to do what you intended it for and for it to be functional, but most importantly, convert visitors, the following are website design trends that may help you accomplish this goal:

Mobile-Friendly Website Design

Mobile browsing has become more popular than desktop, therefore, minimizing the menu to fit mobile screens as well as using responsive designs, as well as including a viewport meta tag and condensing your font and button sizes will make your website more mobile-friendly.

Using Animated or Particle Backgrounds

Using eye-catching animation or movement as part of your background as opposed to the traditional photos or videos is huge this year, particle animation being the most popular choices in website design. It livens up your dull site and often static background to give it a 3D feel that provides users with an exciting experience while on your website.

Bold Typography

Your typography of choice can be an effective tool to use that will both garner attention and pull visitors in. The oversized, interactive, and visible text is the first thing that users see, and it is a simple website design that will not only provide a clear message, but also an easy navigation that leads your visitors exactly where you want them to be and see.

Bold Color Schemes

Bold colors are known to communicate with a region of the brain known as the hypothalamus, which has a direct influence on our mood, emotion, behavior, and user interaction. Utilizing brighter tones in web design is more likely to entice users to interact with content and respond to calls to action (CTA).

Grid-Based Web Design

Utilizing a grid-based website design allows for a clean, well-organized design and user-friendly navigation, which basically portrays balance and symmetrical layout that users are likely to interact longer with.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

The Many Benefits of Outsourcing Your Company’s IT

Outsourcing is becoming more common nowadays, especially with employees choosing to branch out on their own and work for more than one company at a time.  This trend is quite popular in corporate IT, where technology changes in the blink of an eye, so if you are looking to outsource anything, that is the place to start.
Here are some of the many benefits of outsourcing your company’s IT:

Save Money

You, like many other business owners, like to save money when you can, as it allows you to increase profits and put extra money back into growing your business. When you outsource your managed IT services, you will not need to worry about paying for the training that your employees would continuously need to keep current with technology.  You will also see savings from not needing to pay additional employee benefits, which can include medical and paid time off.

Efficiency is Increased

Professional IT workers have much more knowledge than any employee that you can hire, unless you are willing to pay at least two times the amount of money as you would for an outsourced employee and decide to hire for in-house services.  This additional knowledge and experience that an outsourced IT employee has will allow them to complete the work faster than any of your regular employees.

Availability

When a large corporate IT job needs to be done, it is always better to have it completed when you are closed for business.  Not too many regular employees are going to want to give up their non-working hours to complete a project, but an outsourced IT employee will not think twice about it.  The work can get finished when your business is closed, and you will be up and running and ready to continue making money by the start of business the next day.

Flexibility in Amount of Employees

You have control over when you outsource your corporate IT projects, which means that you can have one contractor working on IT issues when they arise or four people working on replacing your entire operating system.  This flexibility will allow you to save money when possible, instead of paying for employees that you do not need every day of the year.

Use Your Employees Wisely

Since everyone is not a technological wizard, it will obviously take them longer to solve IT issues that arise.  By outsourcing this type of work, you can utilize the skills your employees already have and allow them to perfect them even further.  If you didn’t outsource the IT work, your employees’ other roles may suffer, because they are focusing on work that they do not excel in.
Everyone needs managed IT services, but that doesn’t mean that you need to have a dedicated employee in house.  Instead, you can choose to outsource your corporate IT services, and reap the many benefits that comes with that option.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

Custom App Programming Vs. Platform App Development

Anyone that tells you that they aren’t dependent on technology to fulfill virtually every purpose in their daily life is probably lying. It is quite evident that software development technology is rapidly growing and it’s not pausing for a breather anytime soon because the demand for it is on the increase. In fact, almost every electronic device, machine, or equipment that we use is a by-product of some software development.

Each app development company: custom or platform follows a series of steps known as the software development life cycle.  This includes planning, analysis, design, development & implementation, testing & deployment and maintenance. Each of these steps is vital for the success of app development. Once the software pass through all the stages without any hiccups, then the apps can be placed in the market place for our daily use.

Custom app programing entails designing software applications for a specific user or group to address their needs. For example, customized software development can be tailored to a single or specific entity such as iPhone app development, to be used by that company for which it was designed, in this case iPhone. Companies that require custom app programming work done for them are in control of how the app is configured, which can be anything from the look, feel, functionality, dashboards, etc. to match their businesses’ unique needs and operations.

When it comes to platform app development, there are businesses that need a space where they can not only manage multiple projects within the organization in one central place, they need a platform where they can also monitor their team. A platform app can also have features where a business can upload vital documents within the organization. Such an app can also allow them to keep track of their customers, including tracking the performance of the team and the time they spend on their tasks.  A platform app is designed to be an app that can be used across multiple platforms.

Designing a custom application with an organization’s needs in mind can increase levels of productivity because it provides features that an off-the-shelf software probably wouldn’t. Also, some of mobile apps we use every day have changed the way we conduct business and enabled us to engage in more interesting and innovative ways than ever before. Additionally, the Android app development platform is open source, dynamic and collectively enriching, which simplifies the job of the users and can be used by multiple people in ways that are dynamic to their needs.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.