Monday, June 17, 2019

Digital Marketing Seen Through the Eyes Of Each Generation

The year 2019 has continued to change many aspects of the digital world, one large category being media advertising. Traditional methods have rapidly declined and new research has shown that 54.2% of the U.S is now focusing on digital marketing. No matter your type of business or industry, a digital presence is an absolute must in order to stay active in your target audience’s eyes. The article, “Generational digital marketing” provides guidelines to follow for ages seven to 91. This information is beneficial to any business when looking at creative ways to reach each category of people you’re looking to target in your business.  If looking for new and fresh ideas for your own business through digital marketing, contact Creative Program and Systems to meet with our specialist who understand exactly how to reach your marketing goals.

Wednesday, June 5, 2019

2019 is Seeing an Increase in Cyber Threats from Malware

The most dangerous aspect of malware is knowing that everyday more and more variations are created, and that the anti-virus software protection doesn’t yet know how to recognize and defend against is.  In 2018, CPS saw many companies seized by computer hackers and the ransomware known as Cryptolocker.  Without proper data backups and procedures in place for security breaches, companies are at a standstill when computers and data can no longer be accessed.  Both residential and commercial IT users should know the warning signs of a computer virus and that their systems has been infected as well as what computer viruses are currently being seen.