Connecting with customers is key whether you own or operate an e-commerce or brick-and-mortar storefront. Getting your name out and announcing a new product can be challenging without a proper following. While gaining traction may be tricky, it isn’t impossible. Read on to learn some essential strategies for boosting your business and building product awareness.
E-Mail
Marketing
Newsletters are a great way to announce product changes, specials,
and more. Your most loyal customers will likely be interested in hearing
up-to-date news. Plus, it’s an easy and inexpensive way to stay relevant and
top-of-mind with clients.
Giveaways
and Prizes
Generating buzz around new or best-selling products can really
flourish by launching giveaways. Not only do prizes keep repeat customers
engaged, but they are also a great way for new clients to swallow your hook, so
to speak.
Professional
Media
Great photos or videos can make or break a product. With
captivating visuals, brand awareness can gain traction. To showcase your items,
choose high-resolution, bright, non-distracting photos or videos that clearly
give you an idea of what you are offering.
Story
Time
Many customers genuinely want to connect with their favorite
brands, and stories are one of the best ways to humanize your business. Leveling
with clients in a real way ensures you pique their interest and keep them
coming back for more.
Partnerships
and Collaborations
When social media users are already loyal to one product, they
tend to follow the parent company. When the business teams up with other
like-minded companies, consumers trust that connection, which creates an
immense - and swift - amount of engagement.
Are you looking to boost your business? Contact the digital marketing experts at Creative Programs and Systems today.
Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.
Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/
