What is the Metaverse?

 

Facebook made headlines last week when it announced it would be hiring 10,000 people in the European Union to develop the "Metaverse." But what is the Metaverse, exactly?

Google the term, and you'll find various definitions. According to Wikipedia, the Metaverse is "made up of the prefix "meta" (meaning beyond) and the stem "verse" (a back-formation from "universe"); the term is typically used to describe the concept of a future iteration of the Internet, made up of persistent, shared, 3D virtual spaces linked into a perceived virtual universe. The Metaverse in a broader sense may not only refer to virtual worlds, but the Internet as a whole, including the entire spectrum of augmented reality."

The Internet is relatively two-dimensional, but novel connectivity allows different devices and technologies to augment the world into a different reality. When you're unable to discern the difference between reality and virtual reality, robots demonstrate three-dimensional awareness, or virtual assistants build a relationship with a human; welcome to the Metaverse.

Digital avatars (Second Life) represent the Metaverse today, where the virtual world grows and evolves based on the avatars' actions and society within it. Other games such as Fortnite, Minecraft, and Animal Crossing exhibit user-generated content in addition to large user bases in comprehensive worlds.

Due to the virtual shift to online, based on the global Covid-19 pandemic, it's now common to hold family reunions on Zoom, weddings on Animal Crossing, graduations on Minecraft, and virtual dressing rooms. These seemingly small yet magnificent transitions represent a changing world…one that will be here before we know it.

Business-to-robot-to-consumer relationships will soon be the new norm, with virtual assistants and robots connecting with consumers on a more personal level. People might act or behave differently in the Metaverse than in real life.

In terms of lifestyles – shopping, culture, entertainment, and so much more – the Metaverse will be a novel, changing phenomenon, much like the advent of the Internet. Get ready; it's coming soon!

Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.

Protecting, Hiding E-Mail Addresses on the Rise

 

Apple launched a feature called "Sign In With Apple” in 2019, which aimed to allow users the ability to sign up for servers or accounts privately in order to protect their e-mail addresses. Now, the service has been enhanced with a new feature called “Hide My Email.” This new feature is designed to protect users from phishing attacks or marketing spam.

E-mail clients now include automatic spam filters that put these messages in specific folders, but they aren’t necessarily perfect. Spam e-mails can still reach inboxes, and oftentimes, important messages from previously unknown senders can get sent to spam accidentally.

Not to mention, capturing and selling e-mails is a huge business. Phishing e-mails hook many people who unknowingly provide personal information to fraudulent requests. During the global Coronavirus pandemic, phishing jumped 220 percent, according to F5 Labs.

Apple even fell under attack, as several phishing e-mails were sent posing as officials from the technology giant. Now, Apple is fighting back.

Apple users can now create single-use e-mail addresses to use in certain websites thanks to the “Hide My Email” program. New e-mails are automatically made available in the user’s primary e-mail inbox. They can also convert them to a single-use e-mail address to curtail spam messages.

Other platforms are joining the fight against spam as well. 1Password is collaborating with Fastmail to introduce a feature called "Masked Email," which produces unique e-mail addresses for logins. Users can control all of the different addresses they create by enabling or disabling them. If users suspect their e-mail address is shared, sold, or sent spam, they can simply disable the e-mail altogether.

Cloudfare is another company dedicated to ending e-mail spam and tightening security. The “Cloudfare Email Routing and Email Security DNS Wizard” is  designed to safely and securely protect users from phishing. Cloudfare is free and integrates with Gmail, Office 365, Exchange, Yahoo, and AOL.

Since these mega companies have introduced novel features to protect users from identity theft, phishing, and spam, other businesses will surely follow their lead. Look forward to Internet Service Providers, e-mail services, and platform providers doing the same.

Concerned about phishing or spam e-mails? We can help! Contact our office today to learn more.

Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.