Search Engine Optimization A/B Split Testing
One of the most important trends you will want to implement is the use of A/B split testing. This allows you to isolate variables that increase traffic volumes to your website in an effort to target your approach to changes in website content. Different online tools can be utilized to point out areas of potential, examples where page impressions are high but the CTR is low, to improve in order to increase clicks and traffic.Artificial Intelligence
It is estimated that by the year 2020, AI technology will penetrate almost every new software products and services. AI is effective in analyzing different consumer behaviors and search patterns. Data is pulled from various social media platforms, blog posts, and such in a manner that helps companies understand how customers are finding their products and services.Programmatic Advertising
This type of advertising allows AI to automate the buying of ad products in order to target more specific audiences. Real-time bidding opportunities, as with most all real-time strategies, allow more efficient, quicker use of data relating in higher conversions and lower costs to acquire them.Chatbots
Chatbots are computer programs that are designed to simulate conversations with human users via the internet, text, or phone. This would allow your company to be in constant contact with customers, no matter what time or day it is. Chatbots allow for 24/7 responsiveness.Personalization
In order to stand out above your competitors it is crucial that you personalize your marketing approach including content, emails, products, services, and more. Generic ads are annoying whereas personalized ads are appealing. When emails are sent based on personal behaviors they are at least 3 times more effective in boosting sales than mass e-mail blasts.Video Marketing
Another important trend to prepare for has to do with video marketing which doesn’t just involve YouTube. It is proven that video marketing on social media platforms like Facebook, Instagram, and LinkedIn causes higher engagement with a wider audience.Influencer Marketing
Influencers are well-known celebrities from Instagram and YouTube with a large number of followers. Similar to word of mouth promotion, we are more likely to take recommendations from people we trust. Influencer marketing has been proven to be more effective than corporate advertising.Micro-Moments
These are the times when we turn to devices like smartphones to take immediate action. Moments where we want information right away and do not what to wait for it. Marketers need to take advantage of the moments when people are searching for products, services, or information.Digital marketing, just like SEO, is ever changing. No two strategies are the same and therefor there isn’t a one size fits all approach that can be taken when providing comprehensive digital marketing strategies for clients. It is important to keep an eye out and be observant to up and coming trends that are occurring around you.
Creative Programs and Systems is an all-inclusive tech company that specializes in Custom Development, Managed IT Services, and Digital Marketing. All work is done in-house, we never outsource services from custom server builds and workstations, custom software programming and phone app development, to search engine optimization and paid advertising, our professionals provide results. For more information on CPS check out our website at https://www.cpsmi.com.
