CPS specializes in designing and maintaining computer systems. We offer consulting services, while helping with Internet connections, networks, computer systems, data storage and safety, third party software, custom software, data entry, and offer many more services.
Whether you already have a computer system or are in need of a new one, we can help.
Showing posts with label Search Engine Placement. Show all posts
Showing posts with label Search Engine Placement. Show all posts
There is no denying that header tags still serve an essential role in SEO for your website and the users who visit it. SEO can influence your rankings through Google by making your content more natural and enjoyable for a visitor to read. Headers also provide keyword-rich context about the content on the site which the search engine uses to find you. SEO continues to evolve and the heading tags should be optimized to provide the best results in today's world of change.
History
of SEO Heading Tags
HTML header tags are created to separate the headings (H1) and sub-headings (H2-H6) of a website page from the rest of the content. Heading tags (H1, H2, H3) were legitimate ranking factors in the early 2000s and it was required to add keywords into the heading if you wanted to rank. This practice in SEO has changed quite a bit in recent years.
SEO
Habits Vs. Useful Practice
Adding
keywords to heading tags has become a habit more than actual usefulness in SEO.
Taking a closer look at top ranking websites shows evidence that header tags no
longer require keywords to succeed anymore. Another example of an old habit is
the belief that H1 headings are more important than H2 headings or other listed
tags after that. This belief 15 years ago would have been a real ranking factor
but presently, this is no longer the case. Currently, the primary purpose of
heading tags is to explain what the content on the page is about. It helps
visitors understand what the text or images are portraying on the website.
Following
Best SEO Practice
To improve your website's visibility and grow your online traffic, it is vital to continue the practice of comprehensive and thoughtful SEO strategy. Google along with other search engines are shifting from authority rankings towards the quality of content that is provided. The structure, relevance to the topic, and the whole user experience are all taken into consideration to be successful online in today's world. A few essential SEO practices that you should include on your website are:
Create a unique title and meta description that explain the page's content easily and accurately.
Use the most descriptive and important keywords in header tags but don't overuse them; they should be used naturally for a visitor to follow and read easily.
Provide content to a webpage that is meaningful and accurate. The content should provide specific information to meet the user's intent and be found in search queries. Long-form content appears to be ideal for backlink acquisition; however, John Mueller, Google's Webmaster Trends Analyst, has stated publicly that word count itself is not a ranking factor.
Creative
Programs and Systems is an all-inclusive tech company that specializes in Custom Development, Managed IT Services, and Digital Marketing.
All work is done in-house and we never outsource our services - from custom
server builds and workstations, custom software programming and phone app
development to search engine optimization and paid advertising. Our professionals
provide results. For more information, check out our website at https://www.cpsmi.com.
One of the most noticeable trends changing the way we optimize websites for search engine recognition is the use of Voice Search. It is predicted that by the year 2020 more than thirty percent of all website sessions will be done without the use of a screen. How is that possible, you ask? Voice-only search offers the user the opportunity to “look” at the information contained on the web without scrolling through sites on a PC or mobile device. Voice technology will be a key element in the success of online companies in the future.
What Exactly Is Voice Search Technology?
The most well-known source using voice technology is Amazon Alexa. Instead of typing keywords into a search query, users
speak into a device. The gadget then returns
audio search results based on the spoken query.
The precision in which audio technology recognizes what a user is saying
is unbelievable. Although many of us are
just being introduced to voice search technology it is not new. Speech to text programs and voice dialing
have been in use for years.
How Are Digital Marketing Efforts Being Affected by Voice
Recognition?
The use of voice search will radically increase the search experience. Search engines, like Google, Bing, and Yahoo will begin to place a higher importance on voice search optimization. As we know the point of SEO is to rank websites so that when users enter a search query, either by text or voice search, the most relevant content is pulled up first. It is important that digital marketing experts account for both voice search optimization and traditional optimization in their websites. Being that the two are very different it is crucial to understand that some factors that affect traditional rankings may or may not have a similar effect on voice searches. Below are some tips to help balance the two very different search engine optimizationstrategies.
Tips for Voice Search Optimization
Voice search users are most often searching for a
purpose, to complete a certain action. Most voice searchers want a song to
play, a product to be purchased, or specific information to be gathered. No matter your intention, Google uses a
similar algorithm to rank sites which include the following:
Website Loading Speed
Google voice search, like traditional searches, favors websites that load quickly. It is important that your site is responsive and functions properly on mobile devices. All images used on the site need to be optimized, files must all be compressed, and other tasks that speed up traditional websites.
Write Content How You Speak
When a user searches for content on a PC or mobile device, they often use short phrases or long-tailed keywords, think of the phrases you use in bullet points. If you want to find a roofer, many users will type in the keyword phrase “roofing contractors near me”. However, in a voice search the user may ask “Who is the best roofing contractor to install my roof’. For your content to be optimized correctly for both traditional SEO and voice search, it is crucial to include naturally sounding, long-tailed keywords in combination with short, snappy keywords. Make the content easy to comprehend, content should be written at a 9th grade reading level or below for maximum comprehension.
Aim for your website
content to range between 1850 and 2500 with a combination of short and long
form content.
Use Blocks of Content
Featured snippets are a summary of the website pages content. A snippet will appear after paid advertising and before organic listings. Content should be optimized and identifiable as a snippet. It must summarize the entire pages information, be placed above the fold, and include fewer than 29 words. Content that optimizes with header tags, lists, and bullet points are more easily read by search engines. Featured snippets should include long-tailed keyword phrases.
Focus on Local Searches
Location based content accounts for over twenty-two percent of voice search queries. Websites that consider local content and phrases including a “near me”, “close to me”, “within a couple of miles”, and so on.
Creative Programs and Systems, CPS, is an all-inclusive IT
solutions company offering a variety of services including: managed IT
services, IT consulting, residential computer services, custom programming,
website design, iphone & android app development, and more. More information can be found at https://cpsmi.com.
It is that time of the year where we all begin to reflect on the past year and look ahead to see what is coming on the horizon. This is true in both our personal ventures and in business. So much can change in just a years’ time, software is developed, processes are upgraded, and algorithms change. It is crucial, especially when it comes to your business online that new trends in SEO and digital marketingare considered. Get a jump start on your 2019 online marketing goals by considering what experts are labeling “the most important SEO trends of 2019”.
Who is your target audience? What is their intent?
According to industry experts knowing, defining, and building your online marketing strategy around these two things will be more important than ever before. Understanding what people’s expectations are with any given search query and providing the answer/solution with your website and overall online presence is the most effective manner to meet your audiences need. The goal for marketers is to stay ahead of people’s preferences because they can change quicker than can be imagined. If you are successfully able to do this, Google will reward you with higher search engine placements and site visitors are more likely to invest in you.
Search engines outside of Google
In 2019 experts agree that the importance of placement on Google, although high, will shift towards traffic coming in from a variety of sources and search engines. The goal is to effectively drive traffic and look to engage people in outlets other than just websites.
If your target audience, as defined above, are searching for apps then your website ranking will not be nearly as important as your rank in the app store. If your audience is full or video viewers, then it is crucial that your videos appear towards the top of where they are being searched. The main objective is to rank well on Google and engines that are being used by your audience. Drive traffic through all mediums that your audience is using.
AI: The importance of artificial intelligence
The use of structured data is becoming critical in SEO as the shift from mobile-first to AI-first continues. The information gathered by AI must show a relationship and within a timely manner. AI processes text quickly and will bypass required information if it is taking too long to crawl the data as it is being presented.
In 2019 the importance of structured data, schema, active and passive search behaviors and intent make the process and behaviors leading to the search a critical part of SEO. As digital marketers we need to start diving deeper into the relationship between keywords, topics, and audience behavior in creating and implementing structured markup. Using a combination of site architecture, meta data, site tags, and structured data allows marketers to give the proper signals to search engines to back up the sites topical and supportive content.
Generate incomparable content
In 2018 we learned that Google’s algorithm was focused mainly on the quality of the content and this will not change a whole lot in 2019. It was found that websites that were able to provide in-depth, high quality content increased significantly in their placement on search engines. Websites with weak content, although previously ranked highly, dropped in placement on search engines and website visibility became minimal. Website content writers must create content that is able to answer questions and solve users’ problems. The best way to do this is through the creation of content that relates to, moves, and brings solutions to your target audience.
Boost knowledge, become an expert, and create trust
Not only is the content important but quality is also determined in that the content fits into the context. As marketers it is not likely any authority will be placed on your content if you have not proven to be an authority on the subject. What this means to us is that we must work to leverage ourselves within the industry as an expert. Back links and other important SEO measures must be received through sources that show expertise in areas we are looking to specialize in.
Technical aspects of search engine placement
The complexity of technical SEO practices will not go away in 2019. There are some key technical components that will continue to play a role in your placement including:
Site Speed: The speed at which your website pages load on desktops and mobile devices will continue to play a role in rankings. Your audience has about three seconds of patience. In order to get the best loading speed possible for the pages on your website follow this advice:activate AMP on your pages, use HTTPS, move to PHP7, optimize, and use critical rendering paths.
JavaScript: Websites are heavily Java Script driven. Be familiar with this popular programming language and how search engines work best with JavaScript driven websites.
Optimization on-page
On-page site optimization hasn’t disappeared in its level of importance with the increase in elements that are now significant in search algorithms. On-page optimization is not an aspect of SEO that can be put in place and forgotten. Each and every quarter, on-page optimization should be reevaluated and modified as seen fit.
Prepare for the importance of voice search
The last decade of SEO has been all about mobile optimization although 2019 isn’t going to be full on voice search it is time for marketers to consider it and start to include voice strategies in their online marketing techniques. Voice searching is an easy way to request answers to simple questions however might not yet be the best option for more complex needs.
Optimize for featured snippets & Google SERP features
Not only must your own website be optimized, in 2019 the Google experience must also be optimized for. Your sites exposure will come in a combination of ways, visibility is key. Featured snippets should be programmed to answer questions to questions users will have related to your website. These snippets could range from recipes, knowledge graphs, answer boxes, and who knows what else. Programming these snippets into your site are guaranteed to see an increase in your organic traffic.
Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming,website design, iphone & android app development, and more. More information can be found at https://cpsmi.com.
It is the question we are asked more than any other, “How do I get my website on the first page of Google?” and as we previously mentioned,there is more than one way to reach Googles front page. In this installment we will look at gaining first page Google access both through paid ads and organic searches.
Let’s start by talking about paid advertising, more commonly known as Google Ads. This is the quickest method in which companies can get their website to be viewed on page one of the Google search engine for particular keywords and phrases. One of the easiest ways to describe Google Ads is to compare it to an auction. Once you have created and set up a Google Ads account you will create bids for targeted keywords and phrases. This bid is the amount you are willing to pay for ad positionings for your targeted keywords. Pay per click as it is referred to allows higher bids to appear closer to the top of the page with all other elements being equivalent.
There is a lot more that goes into paid per click advertising on Google. This is however a very simplified approach to introducing the concept of paid advertising. Website owners will choose a daily budget that they don’t want to go over and once this amount has been spent your ads will stop showing. Ad scheduling helps to narrow down the time frame which your ads are shown. It is important to note that you will have more ad impressions than ad clicks. In pay per click advertising you are only paying for those clicks to your actual ad. Setting up campaigns with quality ads and keywords will lead to a higher quality score, further enhancing the positioning of your ads.
There can be a large difference in campaign costs between industries. For highly competitive industries such as construction, legal firms, and IT companies commonly have bids ranging from $1.00 up to $100.00. Paid advertising can be cost prohibitive especially when not properly managed.
CPS has a Google Ads expert on staff. It is common for companies to set up a Google Ads account without professional assistance. Google has made it very simple to sign up and create ads on their platform. Bing has a similar product as well. The problem is that if you don’t know what you are doing you can easily waste hundreds of dollars.
I suggest all companies hire a professional that is certified in Google Ads to create and manage your account. They will be able to optimize Google Ads and your company’s website to work together to create the best experience for your paid advertising campaigns. Certified Google Ad specialists often charge a one-time account set up fee and monthly maintenance. You can expect to easily make up the cost of professional services with the benefits you receive in increased traffic to the site within the first few months if not the first month.
In conjunction with paid advertising it is important to have your site ranking organically on Google and other popular search engines. Organic rankings are the listings on the SERP that are found underneath paid advertising and business listings. Often more paid ads are seen again after organic listings. Organic rankings cannot be bought and must come naturally. This is done through a practice known as Search Engine Optimization, SEO. Many factors influence the positioning of your website on Google. Some of those include:
Page Content Quality and Length
The pages throughout your website need to be full of content that is easy to read, informative, and unique. The on-page content must be beneficial to the reader. Your content should be only as long as it can be while maintaining quality. Create content that your target audience will find useful.
Inbound Links Quantity and Quality
Google ranks your website higher than similar websites when other sites link to yours, especially large scaled, relevant websites. When other websites, third party links, show acceptance by creating inbound links to your site Google sees that as a signal that your content is worthy and therefore can have a higher SERP.
Mobile Presence
With the increase in the number of people accessing the internet via smartphones and tablets, Google is placing mobile-friendly websites ahead of those that aren’t. Websites need to be optimized for mobile devices so that they are easy to navigate. Users on all platforms should access the desired information with speed and ease.
Page Speed
No one notices the speed at which pages load unless they load slowly. Well, no one except Google that is! Web pages must load quickly no matter what device they are being viewed on. Patience is a virtue that most internet users don’t have therefore in order to provide the best sites possible within SERP the loading speed of pages is measured.
Keyword and Phrases Within Page Content
Another element that is considered important in SEO is using the keywords and phrases you desire ranking for within your sites on page and off page content. These should be used not only within the content of the page but also the headers and meta details. It is important to not overdo their usage as this is known as “keyword stuffing” which Google will penalize you for. Content should be written in language that is easy for humans to understand. Keywords should be used sparingly and kept as natural sounding as possible.
Domain Name Authority
This is something new companies don’t have a lot of control over however, the longer you have owned a domain the better. The more pages that contain your domain name along with quality content the better for ranking. Using keywords within your domain can impact traffic and therefore rankings because users are more likely to click a relevant domain name vs a competitor’s domain that shows little relevance to the search.
Site Security
Google places priority on secure sites vs non-securesites. A website should load via https. Not only does Google give placement preference to secure sites, site visitors prefers to visit secure sites as well. This is true even if you are not obtaining critical information such as credit cards. Google wants all sites to have an SSL installed in order to load website pages in a secure format.
Along with on page elements there are a number of off page features that, when done correctly, work to enhance your rankings on search engines. Some of these essential tasks involve:
Creating a Google My Business Listing
Business listings are one of the best FREE ways to“advertise” your business. Take time to claim and optimize your business on Google (and other major searchengines). Business listings are listed right after Google Ads, pay-per-click, and before organic searches on the SERP. This listing allows clients to leave reviews, see your business on a local map, and shows all relevant business information like hours of operation, address, and more.
Create and Maintain a Blog
Blogging is one of the best ways to create a buzz about your company. If you want to rank on Google,start a blog and post regular articles and company updates. Blog ideas can be difficult to come up with,so my advice is to consider the top 5 questions customers would ask you if they were in front of you. Then write a detailed answer to satisfy each of these questions, one blog post per questions. Make sure to note the title of your blog; it is a crucial element to each blog post.
Quality Link Building
Quality link building can be done in a number of ways. Guest article writing is one of the best ways that businesses can build links. Write an article for a local paper, industry blog or magazine, or whatever reputable source you can find to publish you. At the end of your article add in a bio with a link to your website and information about your company.
Submit your Business Information to Directories
Create listings of your business on local and industry directory sites. Sites like Yelp, Foursquare,and Angie’s List, some of which charge a small fee, are great sources to create business listings. Creating a healthy online profile through trusted directory domains send a trustworthy signal to search engines like Google. If other sites trust yours this will only help your SERP.
Just remember that you are never done! In order to get to the front page of search engines and maintain your placement it is critical to remain persistent in your efforts. Staying one step ahead of the competition is what will ensure your placement at the top!
Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming,website design, iphone & android app development, and more. More information can be found at https://cpsmi.com.
One of the most important aspects of creating a new website is making sure that your target traffic can easily locate you. The planning process involved requires business owners to consider what keywords and keyword phrases people will type into search engines in order to find them. Content is then created around these searches to maximize ranking results. That has worked well in the past but with new technology and voice search now is the time to reconsider website content.
Voice Search Technology
Voice search technology is when people use their voice to ask devices such as computers, phones, Alexa, Google Home, and such devices to aide in their search of the internet vs sitting at a device and typing the search into a search engine. More than half of all internet searches are said to come from voice activated technologies by the year 2020. Each year the number of voice-activated speakers purchased increases ten-fold. It’s pretty obvious to us that in order to continue to be successful websites need to be adjusted to accommodate for both voice and type searching.
People are using voice search technology mainly because it is so fast and easy to use. You can search using your phones while on the go. Information is easily received whether you are in the car, at a restaurant, or sitting in your front room, no matter where you are at voice search technology allows you to easily access information.
What Does This Mean for Your Business?
There are a number of things voice search technology changes when it comes to search engines and optimizing your website to meet the needs of your customers. One thing this means is longer search phrases. When people speak they tend to talk in complete sentences whereas when typing the phrases are shorter and more to the point using basic keywords.
Voice Search vs Traditional Typing
Voice Search: Clients are more likely to ask a question such as: “What are the voice search statistics for 2018?”
Traditional Search: Clients are more likely to input a keyword or phrase without adding to it: “voice search” or “voice search stats 2018”.
Voice activated applications have been programmed to understand our natural speech patterns. They will understand longer text phrases and questions. When planning to optimize your websitefor search engines it will be important to take this new information into consideration. Keyword optimization will no longer only revolve around simple keywords and long-tailed keyword phrases it should now include answers to questions and longer phrases.
The Future of SEO
With voice search technology becoming more and more common, optimization for search engines is going to focus more on the long-tailed keyword, a keyword that is more than three to five words. Whereas previously websites would have been optimized for “kitchen remodeling” with voice search optimization should include “kitchen remodeling trends for 2018” or “local contractors specializing in kitchen remodeling 2018”.
Websites that are designed with voice search technology in mind will have a huge advantage over older website designs that do not redesign their sites to include optimization for the new technology. Long tailed keywords and phrases are less competitive and therefore easier to rank for. Designing a website around this now will ensure you are prepared as voice searching becomes more and more common.
What Can You Do Today?
Currently the most common voice search is your business’s phone number and address. Don’t hide that information on your site within an image or logo. The phone number and address need to be easily found and recognized. Your companies Google business listing should include an up to date address, phone number, and website address should be easily available if a client does a quick search of your company’s name.
If you are looking for local customers include phrases such as, “near me”, “local”, or “close by”. The popularity of keywords that include these phrases has increased over 500% in part due to voice searching.
Content should be structured for the intent of your users. What are your users looking for? What information are they trying to find from your site? Optimizing for Google means that your sites content gives answers to the user’s questions. Blogs or a blog series should be written in a manner that also answers your customers questions. Posts should specifically address questions that will be asked.
Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more. More information can be found at https://cpsmi.com.
When an online business launches a new website, careful consideration goes into their online image including the websites design and usability. Websites should be designed in a manner that allows visitors easy access to answers they are seeking. However, all of that is wasted if customers never visit a business’s website in the first place.
Search engine optimization, SEO is one part of a company’s marketing mix that helps to create a strong foundation for your company’s content strategy. On page content that is featured prominently in organic searches that beats out the competition for customer attention is just one goal. Good SEO design begins with the websites layout. Whether your business is currently designing your website or not, it’s important to ensure it’s getting the best search results possible.
SEO
SEO encompasses a series of activities that makes your website rank higher on various search engines. These activities include executing an SEO strategy, choosing to focus on long-tail keywords for website pages, and constantly generating new content on a blog. Search engines frequently update their search algorithm, which can be a problem for marketers and web designers. If you are running your own SEO strategy, you’ll need to monitor the changes and adjust accordingly.
Professional Website Design
Web design is the process of creating a website. This includes, layout design, graphics design, navigation, metadata, responsiveness to different resolutions, and content production. Web design also involves ensuring the website is programmed correctly and optimizing the speed. A professional website design communicates your brand messaging to the world, tells the story of your company, describes your services and products and can even sell directly online.
Combining both boost your online business, below are some aspect of SEO and website design that boost your online business.
Navigation
Navigation involves SEO and web design principles. The easier it is to navigate your site and find the information needed, the longer a visitor will stay on your site. A longer session leads to better SEO rankings. If customers cannot find what they’re looking for easily, they will abandon the site, and this affects your SEO ranking negatively. You can design an easily navigable site by using descriptive URLs, giving readers directions to find certain materials, and limiting the number of drop downs and sub-drop downs in your menus.
Engagement
Engagement on a web page depends on two things: the design and the content. To enhance the engagement on a page, you want the design to be pleasing to a reader’s eye because people make quick conclusions about a website based on appearance. Following the appearance is your content which is also a vital way of keeping a visitor on your site. Your homepage content should hook the visitor and make him want to read on. Content fall under both SEO and web design as content will help your SEO ranking and determine if a visitor stays on your page.
Speed
It is easy to focus on the visual appeal and website content over the mechanics behind how your website functions. This however often leads to a slower than average site that is bloated with useless information. If the website is slow upon loading people will abandon their effort. Many elements can come into play that can lead to a slow site; website elements including plugins, sharing buttons, and JavaScript that has not been optimized. All these are consequences of a poor website design. Search engines incorporate a variety of metrics into the algorithms they use to determine which sites are the most useful to users and therefore deserve higher organic rankings. This can include the use of keywords and long tailed keyword phrases, site links, and individual page load times. If your site loads too slow, search engines will favor other sites over it.
In conclusion, when SEO and a Professional web design come together, the result is a user-friendly, informative, and easy to find website that will maximize your sales.
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com. To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.
Blogging is one of the most effective ways of interacting with one’s audience. Regardless of niche, your fan base, prospects, or existing customers and clients need a continuous flow of refresher information about you, your products and services. Research shows businesses and organizations that are constantly engaged with their base do a better job of not only keeping those customers but of staying competitive.
When it comes to interactivity, blogging serves as one of the most effective strategies. This shows in the sheer number of blogs that go are launched every day. But with so much content and competition, how does your blog actually stand out? The answer isSEO (search engine optimization). According to information database Wikipedia, SEO “is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results is often referred to as organic results.
There are many wonderful blogs out there. An even greater number stay “undiscovered” and only get a trickle of visitors. This is because their blog posts are not optimized for SEO purposes. In other words, the blogger did a great job of writing but forgot to prep the post for their target audience and the search engines. In this article, we’ll discuss actual steps a blogger can take to optimize their blog post for SEO purposes:
Content uniqueness
This cannot be over-emphasized. Search engines reward content that is unique. Copying content from other sites or engaging in plagiarism can not only have legal repercussions, it can result in the search engines ignoring that particular post.
Keyword research
A lot of bloggers write around the topics they're either passionate or knowledgeable about. While this is great, they forget that the search engines are scientific tools which rely on complex algorithms to locate relevant content based on targeted keywords. A great strategy would be to first conduct keyword research to determine the most trafficked keywords in that niche then preparing content around those keywords. One of the best free keyword research tools includes the Google keyword planner tool. Others such as Spyfu avail more data for a fee.
Entering correct Metadata
Once the blog post has been posted, the next step would be to ensure the search engines can find it. This step involves inputting the proper metadata to the post. Blogging platforms such as Wordpress come with add-ons or plugins that allow the blogger to attach keywords to the page title, description and post itself. Additionally, bloggers can tag their posts with the relevant keywords.
Linking structure
In order to determine how well to rank a post, search engines check for inbound and outbound links. Outbound links point to other similar authority sites. Search engines also check for the internal linking structure within the site itself. This means checking whether the post links to other relevant posts within the same site. Many bloggers overlook this. Inbound links are also important. They are used by the search engines to determine the page authority of that post and thus how well it will rank.
Images and videos
According to the search engines, a good blog post will have relevant images and preferably a video. It is recommended that the blogger embed an image or video within the content. Blogging platforms such as Wordpress make this relatively easy. The image should also be tagged with the relevant “alt” text. Embedding a popular video from YouTube can help give the post more authority and thus better rankings.
Social media
Search engines have also been known to check for social signals. Because of the importance they attach to social media, they check whether there are any mentions or links to the post in the popular social media and social bookmarking sites such as Facebook, Twitter, Reddit, LinkedIn, and Mix.
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com. To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.
Many people do not think that having a custom website design is going to improve their search engine rankings. However, with all the changes that Google has made in recent years, there are many things that factor into the search engine placement of any website, and custom web design is one of the major ones.
A website that has not been designed properly may prevent a person from staying on the site for any length of time, and once a person goes back to their search results, it will mark the first website as being not helpful. Any website that continuously gets marked as unhelpful will automatically have their ranking level dropped.
A few mistakes that every website owner will not want to make include having too many pop-ups, text that is difficult to read (whether it is the size of the text or the font that is being used), images that are too large, and videos that automatically play as soon as the website opens. All those things create a poor experience for readers, especially those who are visiting the website for the first time, and they can make a person continue onto the next website they found much faster.
Website Mobile Friendly
Every website should also look amazing on all types of platforms, which means that the custom web design that a person chooses should work well on both mobile and desktop platforms. After all, in this day and age, more and more people are browsing the internet on their mobile devices or smaller tablets. If a website is not easy to use on those platforms, a person is not going to want to stay on the site for too long. Not being mobile friendly can affect the search engine rankings of any website even more than a website that isn’t user friendly on a desktop platform.
The Correct Amount Of Information On Home Page
A custom web design is also necessary to ensure that a person has the proper amount of content on their first page, so that it ranks accordingly for search engine placement. A website that has a photograph and a few words is going to rank a lot lower than a custom designed website that has enough pertinent information available to get it higher in the search engine rankings.
Custom Website For SEO Benefits
The bottom line is that search engine rankings incorporate a lot of the smaller details and it is easier to place all those small details on a custom web design than on a website that is ready for a person to fill in the blanks with their own information.
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com. To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.
Search engine optimization was, still is, and will continue to unequivocally be one of the most effective ways that a business can use to ensure that their online marketing initiative and presence remains relevant. Search engine marketing is a growing practice that gives organic channels the proper attention that all businesses can’t afford to ignore as far as using Google or other search engines to push quality over quantity for users.
With an emphasis on a more experience-centric web, businesses are more aware of user behavior trends, which has forced them to create novel experiences through various product and content innovation. Therefore, for your website to do what you intended it for and for it to be functional, but most importantly, convert visitors, the following are website design trends that may help you accomplish this goal:
Mobile-Friendly Website Design
Mobile browsing has become more popular than desktop, therefore, minimizing the menu to fit mobile screens as well as using responsive designs, as well as including a viewport meta tag and condensing your font and button sizes will make your website more mobile-friendly.
Using Animated or Particle Backgrounds
Using eye-catching animation or movement as part of your background as opposed to the traditional photos or videos is huge this year, particle animation being the most popular choices inwebsite design. It livens up your dull site and often static background to give it a 3D feel that provides users with an exciting experience while on your website.
Bold Typography
Your typography of choice can be an effective tool to use that will both garner attention and pull visitors in. The oversized, interactive, and visible text is the first thing that users see, and it is a simple website design that will not only provide a clear message, but also an easy navigation that leads your visitors exactly where you want them to be and see.
Bold Color Schemes
Bold colors are known to communicate with a region of the brain known as the hypothalamus, which has a direct influence on our mood, emotion, behavior, and user interaction. Utilizing brighter tones in web design is more likely to entice users to interact with content and respond to calls to action (CTA).
Grid-Based Web Design
Utilizing a grid-based website design allows for a clean, well-organized design and user-friendly navigation, which basically portrays balance and symmetrical layout that users are likely to interact longer with.
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com. To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.
Anyone that tells you that they aren’t dependent on technology to fulfill virtually every purpose in their daily life is probably lying. It is quite evident that software development technology is rapidly growing and it’s not pausing for a breather anytime soon because the demand for it is on the increase. In fact, almost every electronic device, machine, or equipment that we use is a by-product of some software development.
Each app development company: custom or platform follows a series of steps known as the software development life cycle. This includes planning, analysis, design, development & implementation, testing & deployment and maintenance. Each of these steps is vital for the success of app development. Once the software pass through all the stages without any hiccups, then the apps can be placed in the market place for our daily use.
Custom app programing entails designing software applications for a specific user or group to address their needs. For example, customized software development can be tailored to a single or specific entity such as iPhone app development, to be used by that company for which it was designed, in this case iPhone. Companies that require custom app programming work done for them are in control of how the app is configured, which can be anything from the look, feel, functionality, dashboards, etc. to match their businesses’ unique needs and operations.
When it comes to platform app development, there are businesses that need a space where they can not only manage multiple projects within the organization in one central place, they need a platform where they can also monitor their team. A platform app can also have features where a business can upload vital documents within the organization. Such an app can also allow them to keep track of their customers, including tracking the performance of the team and the time they spend on their tasks. A platform app is designed to be an app that can be used across multiple platforms.
Designing a custom application with an organization’s needs in mind can increase levels of productivity because it provides features that an off-the-shelf software probably wouldn’t. Also, some of mobile apps we use every day have changed the way we conduct business and enabled us to engage in more interesting and innovative ways than ever before. Additionally, the Android app development platform is open source, dynamic and collectively enriching, which simplifies the job of the users and can be used by multiple people in ways that are dynamic to their needs.
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com. To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.
When it comes to helping your company grow it is very important that you give your employees the best tools in order to do their job in the most effective way. To accomplish this, you have only two real options buy cookie cutter off the shelf software or custom-made software that is developed specifically for your business.
While both have good points, it is truly the custom option that provides your business with the absolute best opportunity to get the most bang for your buck. Custom made programs offer a lot of benefits and we have included five for this article.
Top 5 benefits of using customs programs for your business
Custom programs are designed to work then you need them to work:
Unlike off the shelf software, all custom-made programs are made to work exactly like you need to.
Reduced number of problems:
When you have the custom software, you are less likely to have issues with it running properly, as your requirements are going to usually be addressed when the software is being developed.
Cost is normally lower:
When you compare the cost of off the shelf software and custom-made software you might be surprised to know that sometimes custom software is cheaper because it will not often contain extra features that would add extra cost when developing it.
Ability to keep business processes safe:
The fact that your software is custom made, no one else is able to gain access to the software and possible steal your company secrets.
Unequaled technical support:
Generally, when you have your business software custom made you will have full access to the team of software developers that actually created your software. This isn't always the case with off the shelf software.
Why should you have iPhone Apps for your business?
When it comes to having mobile phone apps for your business you must always look into iPhone app programmingand only hire a developer that is able to create apps for your business that is able to run on Apple's iOS operating system. With so many people using Apple iPhones these days it is highly recommended that you always have any mobile apps that you are wanting to be made for iPhones, iPads and iPod Touch's.
If you do not have business apps developed for your business that is compatible with iPhones, you would be seriously restricting the ability of your employees to carry out some of the tasks that they are responsible for doing on a daily basis.
Why should you have Android Apps for your business?
The Google Android operating system is used by more of the smartphone handset makers and tablet makers in the world. So, if the smartphones that the majority of your employees use to run on the Google Android OS and you fail to have any of your business apps designed to run on Android OS you would be severely limiting what your employees would be able to. So, when it comes to business software, you want to be sure that Android App development is always taken into consideration.
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com. To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.
In order to get your website coming up in the first few pages in Google when someone searches for services or products your company provides, you’ll need to have it optimized. These are certain keywords that will get your company’s website to the top of Google’s searches so that customers find you faster. Here are reasons why your company’s website needs professional SEO services:
Increased Reach online customers
Online shopping is huge right now and in order to get potential customers to your website, you’ll need the right keywords on your site so that when they enter one into a search engine, your website will be one of the first to come up.
Increased Organic Traffic
By optimizing your website, you will be able to increase your sites organic traffic, which is the number of visitors that come to your page without having to spend money on advertising. To do this, you’ll need to know what keywords to use for best search engine optimization.
Increased Return on Investment
By hiring SEO professionals, you’ll be able to get more eyes on your website, which will mean more ROI.
Increased Advantage Over Competition
To have an advantage over your competitors, a professional SEO companywill make sure your website is SEO optimized so that you rank before your competitors.
Increased Online Presence
With the help of an SEO specialist, you’ll have a stronger online presence and become a preferred brand when users are looking for services or products that you offer. The right SEO help will put you front and center in the eyes of consumers and helps your brand become more credible.
Professional Results
Even though you might attempt to do your site’s SEO yourself, you might not know how to properly do it which is why you’re not getting the results you want. It’s best to have a professional SEO company do it since they know the ins and outs of all things SEO related.
Dedicated Online Marketing
The right search engine placement is important for your business and having a professional do all your SEO needs is like having your company’s very own dedicated SEO person on staff.
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com. To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.
Your website is one of your company’s biggest asset. It’s the one place where anyone from across the globe can come across and see what your company has to offer. A website is essential for business these days and the importance of that website rests upon its design. The average person has a short attention span and with so much competition on the Web, your site needs to have an eye-catching design and be user friendly to really grab someone’s attention enough to make customers navigate to other pages.
This means it’s practically essential that a company’s website provides an easy-to-use and positive experience for customers. A user-friendly website will convince potential customers to navigate into the site away from the initial landing page. If your website doesn’t feature a user-friendly design, your web-sites bounce rate will be high, meaning clients will be looking elsewhere.
What does a user-friendly website consist of?
It’s a combination of things like easy-to-use navigation tools, readability, load time, and mobile-optimization. These are all aimed at allowing users to efficiently and quickly navigate a website and locate what they want or need to find without any challenges or delays.
Readability
A site’s readability refers to it’s easy scan, meaning they can easily and quickly look for a keyword to see an answer to a question they have about your brand, site, offerings, etc. To achieve this, it’s best to use spacing, bullets, short paragraphs and subheadings, as well as play close attention as to what fonts you use.
Navigation
Navigation is how easy it is to move around in your site, providing organized content that and menus so that they can find what they need. Organized menus help users go through your site to see what it’s, how to purchase or contact you for more information.
Mobile-Optimization
And since many users are using their mobile phones it is important your site is mobile friendly and optimized for use on a smart device. Mobile-optimization refers to where your website ranks within mobile search engines. Much of where your site will land on a mobile search engine has to do with how is easy your website is to see while on a tablet or smartphone. If your company’s site takes too long to load it is not considered user friendly. A websites mobile upload should take no more than five seconds. Anything over this and your site needs to be updated.
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com. To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.
Proper search engine optimization doesn’t exist alone, it must be pursued as a bigger picture in marketing your website online. Adequate doesn’t cut it in the competitive world of online business and therefore a comprehensive plan needs to be in place that concentrates on building your websites presence online. This process combines several elements that come together to properly showcase your website to search engines to rank within the top ten organic search results.
Optimizing websites, otherwise known as SEO, has not been around that long. It is interesting to note that marketing websites really didn’t become a popular idea in web exploration until around 1998. Until then the concept of marketing evolved more from the point of view of a store front with products or services that business owners needed customers to know about. The concept of the 4 P’s of marketing: product, price, place, and promotion were mainstream. They concept of marketing evolved as the internet became a main stream way for business owners to conduct business.
Old school marketers, like myself, had been trained in a manner that did not involve e-commerce. As the internet has become a more common element in day to day life the techniques that we use have also had to evolved. Whereas a listing in the yellow pages of every county you serviced would have been a great tool to use back in the 80’s today most homes do not even have a phone book and many children under 18 have never been introduced to the yellow pages.
When it comes to knowing what a search engine is looking for in ranking your site it is impossible to come up with a solid formula to follow. In SEO you must learn to be fluid and adjust what you are doing consistently as the times change and search engines become more aware. For optimization to be effective you must truly be a savvy marketer that is willing to do what it takes to continually improve your website.
There truly is more involved in good SEOthan driving traffic to your site. Not only does the traffic need to be able to find you but your site must offer them what they are looking for. Your website must be engaging and offer the user something of value. It is also crucial that the traffic that is making its way to your site is your target. If you are selling cat food but the only people finding your site, even if they are finding it by the thousands, are people that love dogs and allergic to cats then it is ineffective. With the competition that is found online it is imperative that the users that make it to your site are interested at that moment in what you are offering and are engaged in the information presented on your site.
The 4 p’s of marketing still exist in the digital marketing era. Let’s examine this in a little more detail.
Product/Service
It is important that this element is defined before you are addressing your online marketing needs. Who are the customers that you are looking for; what are you offering them and how does it benefit them? What are these consumers end goals; how does your product or service help them to obtain it. Define the struggles that your market faces and what your product or service does to ease them. Understanding who you are selling to and what you are selling is obviously a key element that needs to be defined before beginning any marketing campaign, especially online.
Price
A lot of research goes into determining a price point. The price that you will be able to charge is totally dependent upon the value that people perceive that they are gaining from your product or service. All businesses are in business to make money unless of course you are non-profit. The amount that is charge must cover costs and a profit. The trick to this is that people must perceive your product or service to be worthy of this amount. If people are only willing to spend $5 on your widget but it costs you $4.75 in overall expenses, it is up to you to decide if the profit of $.25 is enough in the end. If you are selling widgets at $6 and people aren’t buying them it is obvious to see there is an issue.
Place
If you are running an online business, it is a must that the market for your product is online. Will your consumers know to look for you online? Does your business also service consumers at a physical location? Does your website only offer information about your products or services or is it an e-commerce or a combination of both? It is imperative that you define what is taking place on your site and determine if the targeted consumer is going to be able to find you where you are at.
Promotion
This is how your marketing message gets out to the public. With traditional marketing this is done through print, radio and other types of advertising but in digital marketing it combines several avenues and making sure you reach all of them. The internet is a combination of advertisements, paid and organic search results, information blogs, videos, and so much more. Your job in SEO is to come up with a combination of sources to use to spread the word about your company. If your target mainly uses videos to gain information, then only advertising on informative blogs is not going to be a solution for you as is the opposite. You need to offer useful promotions, to users in sources that they will benefit from.
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com. To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.
The information technology industry is an area that is important to every person in life and in business. Some of the most viable trends in IT services revolve around electronic communications, advancements in security, website design and optimization, and managing IT services to maximize effectiveness. IT services are now working to help create your personal, business, brand, and product identity.
IT and Website Design
The design of your IT infrastructure and online presence help to create a strong impression for your business. The layout and graphic designs used for your business can leave an impact from the first interaction individuals have with your company. One of the major challenges that can be seen in website design is grabbing the attention of your target audience and keeping them hooked on your brand.
This can be accomplished through a user-friendly layout tied together with unsurpassed graphic design. It is crucial for your business to create the brand image so that the business stands out from their competitors and which helps them in establishing the identity. Every business has its own strength and it is obvious that no business’s IT services or website design should mirror one another.
Website design is trending as it relays information from your business to your targeted audience. There are times when a thousand words cannot convey the information the way graphics can. The important role played here is of the graphic designer who designs the products package and label design in such a way that they convey much needed information. The elements within a design vary in size, color, products, and a variety of other factors. Graphic design can prove to be the most useful tool to prove useful in conveying and communicating your business’s image.
Search Engine Optimization
Another trending service within the IT realm is regarding the online presence of your business. Many companies specialize in IT consultants that specialize in search engine marketing. Online marketing is needed for your websites visibility and the branding of your business.
When people search for the products and services they always keep an eye in the ranking of the site. There is also a good value when your site appears in the search engine results. Many people searching online never look past the first page of search results to find a company to work with. It is crucial for your business to be successful that search terms that are relevant for your target audience pull up your business on the first page of all major search engines including: Google, Yahoo, and Bing.
As you attempt to grow your business and increase your online presence it is important to consult with a professional company that offers a full line of IT services to help you meet all of your business goals.
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com/computerconsulting To contact one of our IT experts call 810.224.5252 today or via email at info@cpsmi.com.
Everyone who owns a website is always questioning how often their site should be updated but website updates
are not created equal. When it comes to types of updates you have
content updates, application updates and site revises, and then the
mother of all updates the site re-launch. I will say it and say it again
the importance of refreshing your website design with new content and upgrades and, yes, every so often you should redesign and re-launch your business website.
The amount of updating depends on various considerations.
How frequent to add new content to your website or blog
The updating requirements are very different from each to each website since the purpose
of a website is so diverse. You can’t expect a corporate blog to be
updated as often as a regular blog or a regular blog as often as a news
or sports blog. We have separated websites into 4 categories when
discussing website updating and blog management.
Outdated web design
If the design of your web site
is stuck in the past from a decade or more ago, then you should consider
a refresh. We live in a world with web technologies changing as fast as
smart phones and TV’s. There are new ways to speed up your website and
even rank better with Search Engine Optimization. The best route for a website is using a custom coded website you can implement all your ideas and new tech to reach your target audience.
Category 1 - Sports / Fashion / Celebrity / Tech / Lifestyle / Financial / Newspaper / Magazines
For
Websites or blogs that work with popular topics in relation to sports,
fashions and this category, updating with new information several times
per day is crucial for their success. There is no limit to the number of
updates and generally the more the better. This is because most of
their visits are coming from repeating visitors, Google news and social media. Postings are usually short and to the point and contain a lot of images.
Category 2- Normal Websites / Blogs
In this category you expect to find personal web development
blogs, how-to style blogs, informational blogs, wiki, marketing, weight
loss, studies, analytics, travel tips, reviews and many more. In this, 3
updates per week are a qualified amount; there is no need to update
daily unless of course you have the time and energy to fulfill the task.
Category 3 - Corporate Website / Blog
A website that displays a company and the products/services it is offering are called business websites. They
are among the most difficult types of websites to update frequently
because once the initial setup has been made and information about the
company is published, you don’t really need to publish anything again,
unless new products get released. Then in this situation, you would want to blog
about it.
Category 4 - eCommerce Store
Content marketing is one of the most effective ways to promote your online store
and it is more simple than it sounds. You can publish Articles /
Videos on how to use a product online, or detailed product reviews,
announcement about new products, changes to existing products, special
offers and any upcoming events.
The easiest thing to remember about this type of blog is that the best time to do updates is everytime you have new high quality content to publish.
the reason you should update your website frequently
It drives your SEO
Search
engines enjoys content and especially new content. They want you to have long
quality posts in their index to satisfy their users. A website that is
updated regularly is crawled more often, has more pages in the index and
more chances to boost SEO.
It amplifies social media
If you are using social media marketing
to promote your blog, often times the problem that destroys your effort
is lack of content. Updating a website on a regular basis
will give you fuel for your social media promotions.
It’s good for your users Websites
are meant to serve users and giving users fresh content makes them
happier. A happy user will most likely come back, convert, register, buy
or recommend your website to other people.
Updating your website for users shows your business is still active.
We offer Web Design services in Brighton, Michigan
and around Livingston County. We are Creative Programs and Systems! We
have been designing custom websites before templates or wordpress were a
thing! Make your company stand out with a custom web site. Call us today for a free quote at 810-224-5252 or visit our website at www.cpsmi.com
The internet has changed so much in the last few years, especially with mobile phones and tablets. In fact I only know one person with a flip phone! Everyone else is rocking a smart phone of some type. Having all these different screen sizes changes the way we build websites. This is why you need a custom website!
Responsive Web Design
If you want your web site to look good on mobile and tablets, you are going to want something called responsive design or commonly known as mobile friendly. This allows the site to “flex” to different screen sizes. This usually speeds up the development process of building websites, as we don’t have to build 2-3 different versions of the same website. If you ever seen a site and down in the footer (bottom of the page) it says “View full site” this is not a responsive site. I don’t think anything is wrong with that it usually just takes more time to build. Another good thing about this design process is Google loves mobile friendly websites. If you want to check to see if your site is mobile friendly you can use this neat little tool from Google. Search Engine Optimization
Custom coded websites allow you to edit meta data for better SEO. If you are not sure what SEO is here’s a description taken from wikipedia. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.* A custom website also includes everything you need and nothing you don’t. Unnecessary code slows down your site. A lot of template or wordpress sites include a ton of options that you will never use, in return slows down the site. I know some people don’t think about page speed affecting anything, but Google does.
* https://en.wikipedia.org/wiki/Search_engine_optimization
User experience
A custom designed website gives you full creative control, allowing you to create a great user experience and usability. Customers are less concerned about a pretty design, and more about how it functions. We at Creative Programs and Systems focus on both user experience and user interface. Whether a customer is looking for products to buy, information to read, or just browsing a photo gallery, you need your site to browse easy. If your customer has to hunt around for information, chances are they will push the back button and go to a competitor’s site. Custom web sites are fitted to your brand
No one else will have your design! This is important for brand identity and setting you apart from the competition. You don’t want your site to look like everyone else, like a template will. That’s why we custom code every site, in house!
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com. To contact one of our IT experts call 810.224.5252 today or via email at info@cpsmi.com.
Search engine optimization or SEO for short helps you get noticed on the search engine results page. This allows potential customers to reach you. When they type in a word, the search engine pulls up relevant information. This would be called your “Organic” traffic, as you are not paying for the traffic like Pay-Per Click (Google Adwords). SEO is going to be your new best friend for reaching customers interested in your website.
Who needs SEO?
SEO is one of those things that every website can benefit from. It’s safe to assume that most website owners are utilizing SEO practices, and not even realizing it. Chances are if you have good quality content and it’s relevant to your site you are almost optimized. Of course there are a few little tricks you can do, but that is beyond this article.
Are all search engines the same?
In 2017 Google and Bing are the biggest names in search engines. However, other engines are not far behind. Other than Google my new favorite engine is DuckDuckGo! Their motto is “The search engine that doesn’t track you”. Other than not tracking data I love the bang! Feature. The bang feature is a search engine inside a search engine. What I mean by this is you can search inside of Amazon, eBay, and even social media right from duckduckgo’s main site. Here’s how it works: say you want to search Amazon for computers you type !amazon computers in the search box. It will then go to amazon and display computers as a result. Give it a try!
Do search engines display the same results?
This is like does a Ford run like a Chevy? They both get you from point A to B, but in reality they are different. This goes for search engines. They display search results but every engine does it in a different way. From how it looks, to the results it pulls. That is why when people do research they might use a few different search engines.
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com. To contact one of our IT experts call 810.224.5252 today or via email at info@cpsmi.com.
A good web design is a must for a any website. Most of the businesses have online presence but among these, a few have a good design. Web-development, though seems simple, it requires attention to detail. If you’re website is designed poorly, or above all, is developed on a stock WordPress theme, this is not going to give you optimum results. Here are the reasons you need a good design on your website.
People on internet go for credibility and quality. If they find low quality content, or something which does not conform to facts, they are pretty unlikely to return to your website again.
They would not read through your text. They will just analyze the web-page and find something which seems to be fulfilling their purpose to visit the site.
They don’t do the analysis by considering all the available options. They would just get the first reasonable information source. So, be the link which seems to be leading them to fulfillment of their purpose.
You Are What You Show
Your potential client is going to look at you in the way you portray yourself. Your website is you, the client is interacting with you through your website so make sure that it leaves an impression. Also, a strong web-design adds legitimacy to your business, and people value authenticity.
It Is Your Chance of Branding
Your website is your portal for public branding. You have the chance to tell people from all around the world about your company. It builds the image of your business, and a poorly built website is not going to leave a good impression of your business upon your potential clients. Your website should be telling people about what kind of brand are you; it should be reflecting the tone and mood of your business.
A Good Web Design Brings People from All Devices
You must be aware of the fact that mobile users are increasing in figures like mammoth. So, during web-development, you should take care of the website’s design and make it responsive for all devices and screen sizes. Moreover, creating an app for your business can also help you look more credible.
Conclusively, as the web users are becoming more aware and sensible, it is imperative for the growth of your business to not just have a website, but a well-designed website.
Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com. To contact one of our IT experts call 810.224.5252 today or via email at info@cpsmi.com.
We get asked all the time if clients should replace their personal computers or if it is worth repairing. Many of us get used to the quirks of our own computers. Over time we know what works and what doesn’t. We know when to wiggle the connections and when a simple reboot will reset the system. This is one reason it is so difficult to diagnosis when it’s time for a person’s PC to be upgraded. Below are some of the signs we look for to know it is time to transfer that data to a new computer.
One sign that it is time to upgrade your PC is when you can no longer install the latest upgrades to the computers operating system. New versions in operating systems weren’t always a priority for users however with the latest update to Windows 10 everything has changed. Most of us stick with operating system our computers come with when we purchase them. We ignore upgrades and continue functioning under the status quo of the system that is familiar to us. Computer users with Windows XP are finding that computers still using this operating system are now obsolete.
We also know it is time to upgrade when users can no longer use the computer to run the latest apps and games. Gaming on personal computers is costly. All PC users try to “future-proof” their computers but there will always be something to upgrade when you own a personal computer.
Another reason to replace your PC is because it has become slow. A slow computer means something different to every user. You will know when your PC becomes too slow for you. Does the computer boot up only after you have brewed an entire pot of coffee? Can you type an entire sentence before even one word appears on the computer screen? Is the computer grinding to a complete halt when you open more than a single screen? If things used to work faster than they do and they are no longer functioning as you know them to it is time to upgrade your PC.
If you find yourself spending more time repairing your computer than enjoying it that is a clear sign you need to upgrade. When it becomes a nuisance to own your personal computer then it is time to buy a new one. Your computer should not crash without an explanation, the wi-fi should stay connected, systems should not freeze these are all signs, as is the blue screen of death, that your computer should be replaced.
Computers Plus Service, in Brighton Michigan, provides a wide range of valuable services for residential computer repair as well as a variety of commercial computer services to the entire Livingston County area including Howell, Brighton and the surrounding areas. You can find out more about the services offered by CPS at http://www.cpsmi.com.
