Google Introduces Experimental AI-Powered Bard

 

Google recently opened access to Bard, an experimental generative AI to bring experiences to individuals, companies, and neighborhoods. Google touts Bard as a way to improve productivity, satisfy curiosity, and bring ideas to the forefront. Bard can help people reach goals, explain quantum physics, or summarize articles. 

Research Large Language Models (LLMs) can learn from a wide range of data to output information. Bard, an LLM, uses Google as a database to predict responses to questions. Creativity is factored in to make it less predictable and stale. LLMs are known to give momentum to human efficiency, imagination, and curiosity. 

Bard will offer several options of responses at first to get a good feel for the user’s starting point. It helps the user to discover more relevant search results based on their query. 

Bard’s rival is a Microsoft-backed OpenAI called ChatGPT, which one study has found to “Outperform physicians in high-quality, empathetic answers to patient questions.” 

ChatGPT has even been studied for use in neurosurgery, based on medical and surgical implementation, clinical decision-making, and administrative assistance. 

Though Google’s Bard is a fresh addition to the LLM realm, some privacy concerns have caused countries such as Italy to ban the app, subsequently lifting the ban later. Apprehension for LLMs is rooted in their ability to create fake news articles or untrue social media posts. 

Bard is savvy in various genres, from music to organic chemistry, and beyond. The usefulness of LLMs is practically endless. Used properly, Bard is a valuable means to gain knowledge and understanding for humans across the planet. 

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Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

Transformative Tech Trends

 

Another year has begun, which means there are inevitably new technological trends slated to release throughout time. This year, tech is trending at an exponential pace. Keep an eye on the developments below and watch them grow throughout 2023. 

Artificial Intelligence (AI)
AI is everywhere, and it will advance even more in 2023. Between software, services, chips, and more, AI will be present in operational efficiencies, adaptive processes, higher performance, and stronger security. The implementation of AI has skyrocketed during the pandemic, especially since they aid in adaptivity and resilience. AI is only expected to grow throughout 2023, embracing effortless drag-and-drop interfaces, meaning no code will be necessary. In the early days of computers, users needed to understand DOS to interact with the machine, but now, everyone uses computers without understanding the technical jargon and background programming. Similarly, AI will soon become more user-friendly and functional without coding knowledge. 

Quantum Computing
Remember these words: quantum computing. They might seem inconspicuous today, but this technology which uses subatomic particles to form novel processing pathways and information storage is the future of computing. Even the best processors today cannot compete with quantum computers’ ability to solve complex problems swiftly. With government and industry investments poised for growth, hardware and software looks to be progressing upward. 

Cybersecurity
A huge aspect of technology in 2023 will be establishing trust between applications and end-users. Various ways exist to establish secure access depending on the program or instance. This year, a shift in managing trust will enable security mechanisms to function properly. With trust comes a huge responsibility of protecting vital information, so safety must be heightened to accommodate.  

Broadband
High-speed wireless broadband is adapting at lightning speed, with the ability to power augmented reality, whole-home video distribution, telemedicine, gaming, and more. Wi-fi 6E and 7 will use the 6 GHz band, complementing the emerging global 10G. 

Clouds
Cloud infrastructure is already a large part of today’s technology, but in 2023 it is expected to expand even more. Industries such as banking, healthcare, and manufacturing are shifting toward a responsive platform backed by precise options for their specific industry. With an even greater level of adaptability, functionality, and innovation, cloud-based data is edging its way to the top for many businesses. 

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Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

Landmark Lawsuit Could Force Google to Divest Ads

 

A lawsuit filed by the United States Justice Department targets Alphabet’s Google and its monopoly in the advertising space. If the case succeeds, rivals of Google Ads, such as Apple, Meta, Microsoft, and Amazon could find an advantage. However, advertisers would have an uncertain future in this scenario.

The Justice Department demanded in the complaint that Google divest its Ad Manager, a suite of tools that allows websites to distribute ads and find customers based on their interests, gender, location, and more.

Apple has been swiftly increasing its emerging advertising sector, endorsing its privacy features, and could be a budding contender if Google Ads loses its stronghold. Since Apple’s data is compiled through phone ownership, its Safari web browser, and the dispersal of applications through its app store, it will have the ability to swiftly diversify its focus into the ad realm.

If the lawsuit filed by the Justice Department succeeds, advertisers and publishers will both experience more leverage with multiple options and an entirely new roster of players. With that comes more competition, as the space will open up to many others.

Google’s advertising competitors are constantly developing new products for publishers (news websites) and advertisers buying those ads. If Google is forced to divest, competitors such as Microsoft’s Xandr will have an edge, as they will continue to work with both sides.

The gains will also come financially for publishers, as they will have more options, inevitably driving down the overall cost in the sector. As more competition emerges, Google Ads will predictably become less effective.

This is not the first time the government has filed lawsuits against dominant companies in an effort to break up monopolies. In 1974, a lawsuit broke up AT&T, which resulted in many advancements and innovations in the telephone industry. In 1998, the Justice Department filed a suit against Microsoft aimed at reining in the company by prohibiting them from extending its dominant operating system to the internet browser. Ironically, the Justice Department and Microsoft settlement paved the way for other internet innovators such as Google.

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Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/