OpenAI has begun testing advertisements within ChatGPT for users in the United States, marking the first time ads have appeared on the platform. The rollout applies to Free tier users and the new lower-cost ChatGPT Go plan, while Plus, Pro, Business, and Enterprise subscriptions remain ad-free.
The company describes the initiative as an early-stage experiment intended to support broader access to advanced AI tools. Advertising revenue will help fund the infrastructure and development required to operate ChatGPT at scale while maintaining low- or no-cost entry options.
How Ads Will Work
Ads will be clearly labeled as sponsored content and visually separated from chatbot responses. OpenAI states that advertisements will not influence generated answers and that user conversations will not be shared with advertisers.
Users will have control over personalization settings and may opt out of ads in exchange for reduced free message limits. Ads will align with the general topic of a conversation but will not appear in sensitive contexts such as health or political discussions. OpenAI describes the rollout as a “test-and-learn” phase, with user feedback shaping future refinements.
Industry Context
The introduction of ads reflects mounting pressure on AI companies to establish sustainable revenue models amid rapid industry expansion. OpenAI maintains that advertising will subsidize free and lower-cost access while preserving the integrity of the user experience. Some competitors, including Anthropic, have publicly committed to remaining ad-free, underscoring a growing strategic divide within the conversational AI market.
Bing AI Pioneers Sponsored Ads
AI-powered advertising in conversational search is not new. Microsoft’s Bing AI, now integrated into Microsoft Copilot and Bing search, already includes clearly labeled sponsored placements within AI-generated results. These ads appear directly in conversational responses, combining traditional paid search with generative AI. This approach shows how AI platforms can generate revenue while maintaining strong user engagement.
CPS Success with AI Search Ads
CPS leverages Microsoft’s AI-powered advertising platform to support digital marketing strategies across select industries. By integrating paid search into AI-enhanced search environments, we help clients capture high-intent traffic at the moment of discovery—driving measurable gains in visibility, lead generation, and conversions, especially in competitive local service markets.
Meanwhile, Meta continues expanding AI-driven ad automation across its platforms, reflecting a broader shift in how advertising is created and delivered. As AI-powered advertising becomes more mainstream, businesses that adapt early will be better positioned to gain visibility in emerging conversational search environments.
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