Apple launched a feature called "Sign In With
Apple” in 2019, which aimed to allow users the ability to sign up for
servers or accounts privately in order to protect their e-mail addresses. Now,
the service has been enhanced with a new feature called “Hide My Email.” This new
feature is designed to protect users from phishing attacks or marketing spam.
E-mail clients now include automatic spam filters that put
these messages in specific folders, but they aren’t necessarily perfect. Spam
e-mails can still reach inboxes, and oftentimes, important messages from
previously unknown senders can get sent to spam accidentally.
Not to mention, capturing and selling e-mails is a huge
business. Phishing
e-mails hook many people who unknowingly provide personal information to
fraudulent requests. During the global Coronavirus pandemic, phishing jumped
220 percent, according to F5 Labs.
Apple even fell under attack, as several phishing e-mails
were sent posing as officials from the technology giant. Now, Apple is fighting
back.
Apple users can now create single-use e-mail addresses to
use in certain websites thanks to the “Hide My
Email” program. New e-mails are automatically made available in the user’s primary
e-mail inbox. They can also convert them to a single-use e-mail address to
curtail spam messages.
Other platforms are joining the fight against spam as well.
1Password is collaborating with Fastmail to introduce a feature called "Masked Email," which
produces unique e-mail addresses for logins. Users can control all of the
different addresses they create by enabling or disabling them. If users suspect
their e-mail address is shared, sold, or sent spam, they can simply disable the
e-mail altogether.
Cloudfare is another company dedicated to ending e-mail spam
and tightening security. The “Cloudfare
Email Routing and Email Security DNS Wizard” is designed to safely and securely protect users
from phishing. Cloudfare is free and integrates with Gmail, Office 365,
Exchange, Yahoo, and AOL.
Since these mega companies have introduced novel features to
protect users from identity theft, phishing, and spam, other businesses will
surely follow their lead. Look forward to Internet Service Providers, e-mail
services, and platform providers doing the same.
Concerned about phishing or spam e-mails? We can help!
Contact our office today to learn more.
Founded
in 1994, Creative
Programs and Systems
provides professional results for all computer needs. We design, create, and
code an array of custom software programs and websites; offer top-notch digital
marketing services including enhanced Search Engine Optimization (SEO) and paid
advertising; repair and provide support for computers of both residential and
professional nature; build custom systems and servers, and offer secure data
backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.
Written by the
digital marketing staff at Creative Programs & Systems: www.cpsmi.com.
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