Thanks to the COVID-19 pandemic, working from home and
shelter-in-place orders have driven Personal Computer (PC) sales to the highest
rate in a decade.
IDC, a PC company, said global shipments of PCs in 2020
reached 302.6 million devices, a 13 percent increase from 2019. The jump was
the largest annual gain since 2010, with the volume being the largest since
2014, which was notable since six of the past ten years saw declines. Gartner
Research also showed a boost in PC shipments, with steady growth that was the
highest measured since 2010.
Jitesh Ubrani, research manager for IDC’s mobile device
tracking team, said, “A lot of volume early in the year was because companies
had people working at home. Enterprises purchased large numbers of laptops to
equip those suddenly-remote workers; the sales volume at time sufficient to
completely throttle the component supply chain.”
With many school districts focusing on remote learning, many
tried to equip students with PCs (low-cost laptops), to learn adequately.
Families with school-aged children also added PCs to households when districts
could not afford to cover costs for every child.
Gaming PCs also proved useful during the pandemic, when
people were hunkered down at home for long periods of lockdowns and quarantine.
Entertainment-wise, families needed distractions, and games became an easy
target. Those interested in playing games on old PCs were in for a surprise, as
many didn’t make the cut for gaming, crafts, or other projects. Therefore,
those consumers were forced to purchase new devices, which also helped drive
sales.
Acer, Apple, Dell, HP, and Lenovo reported the highest PC
shipment numbers for 2020, according to IDC. The highest year-over-year growth
rate went to Apple, coming in at roughly 22.8 million. Chromebook, Google’s
laptop powered by a Chrome-based operating system, also surged in 2020.
Shipments grew by more than 80 percent, totaling approximately 30 million.
Ryan Reith of IDC, leader of the firm’s mobile device
tracking group, said, “Demand is pushing the PC market forward and all signs
indicate this surge still has a way to go. In retrospect, the pandemic not only
fueled the PC market demand but also created opportunities that resulted in a
market expansion.”
Consumer shipments are projected to increase through 2024.
“We’ll see a lot of demand in 2021 because some of that went unfulfilled in
2020. Those orders slipped from the end of 2020 into early 2021,” Ubrani said.
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Written by
the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.
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