If you walk up to a particular Whole Foods storefront in Brooklyn, New York, expecting to walk around and shop, think again. Amazon opened its first “permanent online-only” warehouse to meet the growing demand for grocery delivery. Whole Foods was bought by Amazon in 2017 for $13.2 billion.
This isn’t the first Amazon and Whole Foods store, however.
Amazon Fresh, a traditional supermarket with “smart” technology such as an
Amazon Alexa shopping assistant and high-tech grocery carts, was launched recently
in California. Amazon also opened a smaller grocery store that uses
checkout-free technology called Amazon Go Grocery. Several other online grocery
delivery services have already been in use for quite some time, such as Amazon
Fresh, a grocery delivery service, and Prime Pantry, where consumers can shop
for everyday household items in single quantities.
In a recent blog post, Amazon
stated, “Grocery
delivery continues to be one of the fastest-growing businesses at Amazon. In
fact, online grocery sales tripled year over year in the second quarter this
year, indicating that more customers than ever before are turning to Amazon for
grocery delivery options. Together, we're thrilled to increase access to
grocery delivery. It’s never been more important.”
Thinking of taking your
brick-and-mortar business online? Creative
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much more. Check out this article for further
information regarding the online-only Whole Foods.
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Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.
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