There are many digital marketing activities that can expand your brand's
presence and increase your visibility online. The most recognizable way to
increase your brand's search authority (non-digitally) is television, radio,
billboards, and direct mail. However, these channels tend to be unaffordable
for most small businesses. Below is a list of alternative marketing avenues that
can create brand awareness at affordable prices.
- Remarketing –
Is when display or text ads are shown to a user after they have visited a
website. Remarketing ads are usually called "the walking billboard" and can be a great way to maximize your brand exposure without spending a fortune.
2.
Social
Media – Facebook is the 2nd
most popular website in the world, with billions of logins every day; it just
makes sense to get in front of this audience. The cost-per-click (CPCs) are
significantly less expensive than Google search ads and can be highly effective
in growing your brand, website traffic, and followers.
3.
Webinars – Are a great way to feature your expertise
to your prospects and can be very informative. They also allow you to connect
with your audience in a way that cannot be done with any other vehicle.
Webinars can later be used for social posts or advertising campaigns.
4.
Email
Marketing – Email is still
a very powerful medium in today's digital marketing world and is an excellent
way to communicate with your customers. The good thing is that it is still
relativity cheap to send out thousands of emails and strengthens customer
loyalty.
As mentioned, there
are many other types of traditional marketing strategies that a small business
owner can partake in to expand their brand recognition. Still, they are
typically cost-prohibitive and hard to track in terms of ROI. The digital marketing channels mentioned above are an
excellent way to grow not only your digital footprint but also your customer
base at affordable prices.
If you are interested
in learning how we can help you expand your online presence, or if you have
questions regarding Digital Marking, give the professionals at CPS a call. Our
team of staff is employed locally, in-house, with a dedication to detail.
Creative Programs and
Systems, open Monday – Friday from 9 am to 5 pm (810)224-5252.
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