Wednesday, October 16, 2013

Creating An Online Presence With Website Design

When I was growing up the minute you need to find out anything you hit a dictionary, encyclopedia, library or a phone book.  That was our "internet".  A lot has changed in the past thirty years!  Helping kids with homework and finding a good pizza joint are only a click away on our mobile devices; be it a laptop, phone or tablet.  With the internet and technology information is electronically at the tips of our fingers all day every day.  This is why it is so important if you are a business owner of any kind to have an online presence.  One of the easiest ways to accomplish this is with a company website. 

Many business owners don’t even know where to begin when it comes to their online presence.  It is so important that business owners align with an I.T. Company that specializes in a variety of fields within the tech industry including website design and website presence online. A company that is all encompassing is best as they really get to know your business and are always looking out for your best interest.  One call to update text and pictures on a website and to get rid of the virus one of your workstation computers has.  This saves time, money and employee resources.

When it comes to website design, your first step in creating a site that represents you and your company is to meet with the web and graphic designers.  They will sit with you and go over different aspects you are looking to offer to clients with your website.  If you are starting from level zero many designers will take you through the company’s portfolio to begin to determine elements on other sites that you like including fonts, pictures, colors and layouts. 

After the initial meeting your website will go through the development phases.  This is where website developers, graphic designers and search engine specialists come together to develop a plan, based off of experience and testing, to create verbiage to get people to come to your site and graphics to make them want to stay and explore more.  After this is done and mockups are created they will be sent to the client for approval.  The client’s opinion is of the utmost importance to website design.  Clients know their business and exactly what people will be looking for when coming to their site. 

The next step is to take the suggestions given by the client and integrate them into the website design.  Often you are given the choice to write text for your site or have a web team member who specializes in keywords and keyword density to write text to allure people to your site.

Creating a website with a qualified team of experts makes the process as easy as one, two, three.  Having a website created to improve your online presences doesn’t have to be a daunting task.  Once you give the final approval on design and text the site will go live.  From here search engine specialists will work to increase qualified traffic to your website and business.  

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