How Frequently Should I Make Changes On a Website?

Everyone who owns a website is always questioning how often their site should be updated but website updates are not created equal. When it comes to types of updates you have content updates, application updates and site revises, and then the mother of all updates the site re-launch. I will say it and say it again the importance of refreshing your website design with new content and upgrades and, yes, every so often you should redesign and re-launch your business website.
The amount of updating depends on various considerations.

How frequent to add new content to your website or blog

The updating requirements are very different from each to each website since the purpose of a website is so diverse. You can’t expect a corporate blog to be updated as often as a regular blog or a regular blog as often as a news or sports blog. We have separated websites into 4 categories when discussing website updating and blog management.

Outdated web design

If the design of your web site is stuck in the past from a decade or more ago, then you should consider a refresh. We live in a world with web technologies changing as fast as smart phones and TV’s. There are new ways to speed up your website and even rank better with Search Engine Optimization. The best route for a website is using a custom coded website you can implement all your ideas and new tech to reach your target audience.

Category 1 - Sports / Fashion / Celebrity / Tech / Lifestyle / Financial / Newspaper / Magazines
For Websites or blogs that work with popular topics in relation to sports, fashions and this category, updating with new information several times per day is crucial for their success. There is no limit to the number of updates and generally the more the better. This is because most of their visits are coming from repeating visitors, Google news and social media. Postings are usually short and to the point and contain a lot of images.

Category 2- Normal Websites / Blogs
In this category you expect to find personal web development blogs, how-to style blogs, informational blogs, wiki, marketing, weight loss, studies, analytics, travel tips, reviews and many more. In this, 3 updates per week are a qualified amount; there is no need to update daily unless of course you have the time and energy to fulfill the task.

Category 3 - Corporate Website / Blog
A website that displays a company and the products/services it is offering are called business websites. They are among the most difficult types of websites to update frequently because once the initial setup has been made and information about the company is published, you don’t really need to publish anything again, unless new products get released. Then in this situation, you would want to blog about it.

Category 4 - eCommerce Store
Content marketing is one of the most effective ways to promote your online store and it is more simple than it sounds. You can publish Articles / Videos on how to use a product online, or detailed product reviews, announcement about new products, changes to existing products, special offers and any upcoming events.

The easiest thing to remember about this type of blog is that the best time to do updates is everytime you have new high quality content to publish.

the reason you should update your website frequently

It drives your SEO
Search engines enjoys content and especially new content. They want you to have long quality posts in their index to satisfy their users. A website that is updated regularly is crawled more often, has more pages in the index and more chances to boost SEO.

It amplifies social media
If you are using social media marketing to promote your blog, often times the problem that destroys your effort is lack of content. Updating a website on a regular basis will give you fuel for your social media promotions.

It’s good for your users
Websites are meant to serve users and giving users fresh content makes them happier. A happy user will most likely come back, convert, register, buy or recommend your website to other people.

Updating your website for users shows your business is still active.

We offer Web Design services in Brighton, Michigan and around Livingston County. We are Creative Programs and Systems! We have been designing custom websites before templates or wordpress were a thing! Make your company stand out with a custom web site. Call us today for a free quote at 810-224-5252 or visit our website at www.cpsmi.com