Wednesday, October 16, 2013

What Exactly is All This Search Engine Optimization

Wikipedia defines search engine optimization (SEO) as the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

What does this mean to you and your website?  In laymen terms search engine optimization is the practice of building meaningful, quality back links to your site increasing the organic rank.  The closer your websites position is to the top of the page, within the search engine, the more likely your site link is going to be seen and clicked on.  It is that simple.  It is similar to being the number 1, 2, 3 or 4 batter in a softball game.  You are more likely to get more touches on the ball just because you are in a position that occurs more often.

Various tactics are done to increase the rankings of your website. Most are done with the sole purpose of effectively marketing your website.  The basis of solid search engine optimization is to start with a site that contains quality content and proper Meta tags.  The next goal is to work on linking your site to other creditable sources throughout the Internet.

SEO is needed for promotion of your site.  Companies that do nothing but host their site will see very little front page traffic unless they are in super noncompetitive market.  Promotion of your website through SEO is what coupons are to foot traffic to your physical location.  It brings people in.  When in a physical location your product and service will keep them there as well as once they are to your site the design and products you are offering will keep them coming back.

Article submissions are just one of the popular techniques used in optimization. This practice is very simple in that you write about the keywords your business is searched for.  For instance, if you are a bathroom contractor you see when doing research the phrase bathroom remodeling is the most common term searched on the popular search engine Google.  With this information you do a basic article that talk about an aspect of bathroom remodeling using this keyword as your anchor and work in other key phrases that say the same thing just in a different manner, such as bath remodel.  The tedious process is hand submitting to blogs and article posting sites that distribute them on the web.  This process takes a good deal of time but is an incredibly important factor in building white hat SEO.

Learning what to do to increase traffic to your website has been a practice optimizers have tried to figure out since the start of the Internet.  Anyway you can scam the system you can guarantee will land you on a blacklist.  Be sure that when working with an SEO company that they are reputable as well and don’t go for quick rankings.  Links that are going to sustain and never disappear are what you are looking for and these take time to build.

Finding A Reliable Computer Repair Service Company

Technology in the form of mobile phones, computers, laptops and tablets has become vital to daily life.   Yes, there are those limited few that seem to function and go about daily life without technology but look around you, look who is successful in business.  Now of course I realize that success in business is measured in different quantification's however for these purposes we are talking about the all might profit.  Using these devices lets people socialize, shop, communicate and work.  Your computer needs to be in the best condition it can be at all possible times because of its importance.  If technology assists you in your day to day life you will need to find a computer repair service provider that you trust and who can quickly resolve the issues you are having.

If you work for a business of any size you are bound to hire an I.T. Company that assists you in computer maintenance, server repair, network issues and more.  Turn to them when your personal computer or laptop needs repairing.  If the company they work for only handles corporate clients you can bet that they are in line with someone that works with residential clients.  A referral from a trained corporate technician is priceless when it comes to having work done on your P.C.

Choosing a Computer Repair Provider

One important factor when finding a computer technician to fix your P.C. is to look for qualified computer technician.   Look for qualifications and experience.  There is nothing wrong with asking for referrals.  Another thing that you can do is to run a search on the internet to check reviews on the technician and company.  Find out the fee that is charged to diagnosis the computer or laptop.  This should always be applied to any service work that is performed in regards to your computer repair.  Labor is a separate charge over and above the cost of any hardware needed.

What You Can Expect From a Local Computer Repair Center

An easy way to figure out what services are performed by your local computer center is to check out their website.  This will give you a good idea on the range of services that they offer and devices that they work on.  Look for services to include; computer consulting, virus removal, Data Backup Services, Troubleshooting, Networking, Servers, PC Sales, Refurbished computers, Wireless Networking Set Up and Repair as well as custom built systems and installation. Computer repairs can range from bad charging ports to failed hard drives.  The technician will be able to work on any and all of the issues arising with your P.C.

When you encounter an issue with your equipment don’t try to fix it on your own.  This usually causes more issues than the initial issue.  Turn the machine off, disconnect the power sources and take it into the computer repair experts.

Creating An Online Presence With Website Design

When I was growing up the minute you need to find out anything you hit a dictionary, encyclopedia, library or a phone book.  That was our "internet".  A lot has changed in the past thirty years!  Helping kids with homework and finding a good pizza joint are only a click away on our mobile devices; be it a laptop, phone or tablet.  With the internet and technology information is electronically at the tips of our fingers all day every day.  This is why it is so important if you are a business owner of any kind to have an online presence.  One of the easiest ways to accomplish this is with a company website. 

Many business owners don’t even know where to begin when it comes to their online presence.  It is so important that business owners align with an I.T. Company that specializes in a variety of fields within the tech industry including website design and website presence online. A company that is all encompassing is best as they really get to know your business and are always looking out for your best interest.  One call to update text and pictures on a website and to get rid of the virus one of your workstation computers has.  This saves time, money and employee resources.

When it comes to website design, your first step in creating a site that represents you and your company is to meet with the web and graphic designers.  They will sit with you and go over different aspects you are looking to offer to clients with your website.  If you are starting from level zero many designers will take you through the company’s portfolio to begin to determine elements on other sites that you like including fonts, pictures, colors and layouts. 

After the initial meeting your website will go through the development phases.  This is where website developers, graphic designers and search engine specialists come together to develop a plan, based off of experience and testing, to create verbiage to get people to come to your site and graphics to make them want to stay and explore more.  After this is done and mockups are created they will be sent to the client for approval.  The client’s opinion is of the utmost importance to website design.  Clients know their business and exactly what people will be looking for when coming to their site. 

The next step is to take the suggestions given by the client and integrate them into the website design.  Often you are given the choice to write text for your site or have a web team member who specializes in keywords and keyword density to write text to allure people to your site.

Creating a website with a qualified team of experts makes the process as easy as one, two, three.  Having a website created to improve your online presences doesn’t have to be a daunting task.  Once you give the final approval on design and text the site will go live.  From here search engine specialists will work to increase qualified traffic to your website and business.  

Wednesday, March 20, 2013

Keeping Your Online Business Up To Date By Redesigning Your Website

It is so exciting to take your business online. It is hard to be unbiased when it comes to looking at the design of your online business. When evaluating your website you need to step back and ask yourself two vital questions; How long has your current site been online and How long has it been since it was last updated? It might actually throw you back a little to realize the amount of time it has been since you updated the information, design and possibly layout of your website.

It is common to have a website designed, online and functioning without paying any attention to it for years. Will it work for growing your online business or reputation? The answer is simple, NO! In order for you online presence to grow, as well as your business, you must keep up with your website. This includes keeping up with the information throughout the site and ensure that it is relevant and up-to-date.

If you current site has an outdated look it is time to update it. A full redesign should be considered as much of the information is probably just as outdated as the design. Think about it this way, when you are looking to purchase a home and the kitchen has not been update since the 80's what is your initial reaction? I am sure most of you simply pass on the home. The thought being that if the homeowner did not take time to keep up on the design and updates of the house what else has not been kept up on. The same is true of your website design.

The next item I will bring to your attention is more subjective and according to taste. People just enjoy different things. Some people prefer plastic bracelets some prefer gold however the perception is that plastic is cheap and gold in not. The same bias holds true for your website. If your site is done by a professional web designer you should expect a complete different outcome then if you attempt it on your own or higher a high school web designer. The more professional it looks the better the perception from your potential clients.

Another thing to think about when it comes to your site is upkeep. I know I have mentioned this more than once. It is so important that when visitors come to your site they see recent blog posts along with new products, services or even just fresh information.

When it comes to your website and the design a great way to attract customers is to have your contact information visible at first glance. There is nothing more hated than outdated contact information listed that is difficult to locate on the site. A lot of website redesigns include a fresh Logo presence along with strong contact information.

Your website is to the online world as a display window is to a store front. It is how the world will see your product and your company. Keeping up to date on your website will let prospective clients know that you are serious about your business and its longevity thus proving to them that you are in it for the long haul and that they should be as well.

Wednesday, January 30, 2013

Building A Handicap Ramp

Building a handicap ramp may look like a weekend project but for those inexperienced in building them the process soon becomes more than they bargained for.  There are many things that do it yourself handicap ramp installers aren’t thinking of when beginning a huge project such as this.  There are things to consider before even the planning process begins.

Before a licensed wheelchair accessible ramp contractor begins the project they will come in and evaluate who the primary user is?  They will also determine what device they will need to assist them while using the ramp will be used for: a cane, a wheelchair, a walker or crutches.  The contractor will want to know if there is a chance the mobility of the person using the ramp will change.  This will determine if the ramp being installed needs to be a permanent structure or if a temporary device will work.  All while determining what permits and codes need to be met through your local municipalities. 

Before trying to build a handicap ramp look into the costs of a local builder who is ADA certified verse the materials, your time and the headaches you will have once you have learned that you have done something incorrect. 

Wednesday, January 23, 2013

Tips On A Well Designed Website

Everyone is looking for ways to make their website design contain the right “ingredients” to ensure top search engine rankings. Below you will find several high priority musts for your website to start on the right road for SEO.

First of all you will want to make sure that the content and text on the site are of quality.  Your site can have all the “right” keywords in the world however without quality content people will not stay on your site and believe it or not search engines will find little value in your site overall.

It is important not only that you have quality content but that it is also unique to your site. Your site should provide content that is unique to your company and the products and services that you offer.  A great way to ensure that the content is unique and relative is to create a blog and post about the industry happenings as they happen.  This will also help as adding content to your site shows search engines that your site is up to date.

Each page within your site should be optimized for a keyword or phrase. Don’t overdo one keyword or phrase for the entire site.  Come up with a combination of keywords and phrases relative to your goals and add them in to the pages of the website.  Another thing to keep in mind is that you want common keywords however it is best to avoid the most popular keywords and aim for the middle ground. It will be easier to optimize your pages.

Make sure that your site is accessible to search engine spiders and screen readers.  The more accessible the better when it comes to drawing traffic and rankings to your website.
When selecting a domain name think about the keyword phrase that best suits your business and incorporate that into the domain name you select.  It is okay to use your business name just try to incorporate the keywords into the entire domain as well.  Be sure the domain is easy to read, spell and say.

Tips are great when it comes to having a healthy website that functions well with search engines but nothing can beat experience when it comes to designing a website.  Website developers are looking at a lot of data and trends when developing a site for you. They are also well aware of META tag needs and changes as well as incorporating key elements that are needed for better results into the whole website equation. It might cost a bit more to hire a web company to design your site but consider the time you are saving and the benefit you are receiving from their knowledge.