Which Platform is Better? PHP or Java?

The web development industry is constantly changing it is important for web programmers to understand and learn and multitude of different programming tools and languages to continue to create unique and custom websites that are both mobile friendly and responsive to users. Two of the larger coding languages that are well known are PHP and Java which are equally popular and do many of the same functions. A question that is often wondered by business owners is what type of website will be best to use? In the article, a list of pros and cons such as cost, compatibility, speed, ease of learning and other general differences between these two languages to help you better understand which code will be best for your site. Still uncertain which type of website you are looking for? CPS specializes in custom website programming that our team of experts can sure to answer all of your questions.

AI Technology Is Changing the Digital Marketing World

When thinking of future technology, Artificial Intelligence (AI) is one that we believe is coming soon. Wrong, AI technology is already here, and it is already changing how many businesses perform and this is now including the digital marketing industry as well. AI-based tools are designed to optimize campaign planning, predictive analysis, automation services, and other decision making. These tools can be very helpful and can increase productivity while reduce time spent researching what AI- based tools can provide. In the article, is further discusses how AI technology is impacting digital marketing and how to utilize their platforms to start using AI tools for your own business needs. Digital marketing is rapidly changing, and it is important to stay up to date with new strategies to implement for your business to continue to thrive and grow.

Benefits Of Managed IT Services for Your Computer Needs

Running a business of any size is no small task for a person to accomplish. It can be quite stressful to always be deciding what is best for the company and finding new ways to make it more profitable and efficient. Knowing the ins and outs of your business is key to being successful but what happens when you require additional services such as computer IT that personnel at your business are not familiar with? We live in a world full of computers that are designed to make our lives and businesses easier to run and maintain but when the systems potentially go down or need upgrades as time continues to change rapidly with technology you will find there is a new problem to resolve. Outsourcing your IT needs or more specifically using managed IT will benefit your business dramatically and below you will find exact reasons why.

Preventative solutions that reduce risk

Every business investment will require some type of risk. When utilizing a managed IT company to service your computer IT needs, much of the risk is removed since you will gain the expertise and knowledge of the professionals in the IT field and will understand the compliance and security issues to be on the lookout for. Also, with the expert knowledge, precautions will be installed and will receive better performance with little to no downtime. Daily system scans are done on the entire network of the company to verify no security issues or will be informed of smaller issues that can be repaired faster than if a problem was neglected and became much larger in turn saving more money.

Predictable and Controlled Expenses

A customized plan will be designed by the managed IT consultants to provide the best solutions for your business no matter size if a small business or a global industry leader. Considerations that will help determine the plans that are enough for your company will be details discussed such as budgets, timelines, and future upgrades that are required to take place.  Once the proper plan is decided, it will give a peace of mind knowing that your IT will be able to maintain and provide quality service that you will not have to question what will be covered and what repairs won’t. Having managed service providers also help minimize the likelihood of inconvenient, and sometimes very expensive network disasters.

Quicker Service

When businesses work with managed IT consultant’s they will receive the quickest response time support. Wide range of services include 24/7 system and network monitoring, server/ workstation installation and maintenance, security audits, employee troubleshooting and much more. At CPS, we also have a customer support portal that allows customers to request immediate support through in house IT ticket system that consultants can receive day or night. Proper monitoring of systems will inform your IT professionals when an issue is found before it becomes a large issue to save more downtime as well. Communication with software and hardware vendors can be done directly through managed IT company so that a business owner does not have to take additional time trying to understand technical terms or complicated conversations.

Creative Programs and Systems is an all-inclusive tech company that specializes in Custom Development, Managed IT Services, and Digital Marketing.  All work is done in-house, we never outsource services from custom server builds and workstations, custom software programming and phone app development, to search engine optimization and paid advertising, our professionals provide results.  For more information on CPS check out our website at https://www.cpsmi.com.

What Exactly Is Digital Marketing?

Digital marketing is a very broad term. In the age where computers run our entire lives, most people not working in the industry itself don’t know the full reach that digital marketing encompasses. On the outside it seems, at its most simple, to be the act of increasing more online exposure for a business or brand. That is essentially what digital marketing is, but it really is so much more than that. Let us explore some major elements of digital marketing to more properly understand the scope of it as both an industry and an idea in and of itself.

Email marketing:

                Email marketing is an extremely popular form of digital marketing that only gets stronger over time. The benefits of this method are vast but among the most important is the fact that it is in real time. When compared to print marketing such as fliers and posters, email marketing does not require outside factors like print shops to create and deliver the material. Marketing through email is a quick process that keeps you and your client more up to speed and regular, so nobody gets left behind with content and material.

Search placement:

                Search placement can also be called “search engine optimization” or “SEO”, but all mean roughly the same thing: making your company’s website more searchable on the internet. Since the act of searching for something via search engines like Google takes up the great majority of online searching activity, it’s crucial that your website shows up in results after specific keywords relevant to your business are searched. With tools such as Google Ads companies can keep track of keywords people are searching and where their own website ends up in those searches. Companies can use these metrics to shape and evolve their online presence to better place on the most popular search engines online.

Blogs:

                After your company collects and understands some great keywords that puts their site high up on Google’s search results, you can use those keywords to create a blog to further utilize those terms. When writing articles for a blog, it can benefit your website greatly when you have articles that incorporate those important keywords because doing so puts more links to your site in the search results that aren’t your specific homepage. If a potential customer is searching for a certain service you provide but doesn’t know very much about the service, it benefits both you and the customer if your site can provide a blog article directly explaining the nature of that service. Keeping up with blog posts weekly or monthly provides a database of specific topics any potential customer can find through searching for similar topics. The more blog posts you post, the better exposure the website should get in general.

Analytics:

                A program like Google Analytics can give any business owner the keys to a wealth of metrics and data that can give that owner a much better understanding of who visits the site and what their goal is to visit. If your company targets a certain demographic using analytics can make it easy to see charts and tables of data directly related to that exact audience. Analytics can also open your eyes to a possible wider spectrum of audiences you may not have expected, which you can then use to grow your business. Simple metrics like age range of the visitor or even which mobile device was used to visit can help any business alter any methods to target the audience best suited for their product.

Creative Programs and Systems is an all-inclusive tech company that specializes in Custom Development, Managed IT Services, and Digital Marketing.  All work is done in-house, we never outsource services from custom server builds and workstations, custom software programming and phone app development, to search engine optimization and paid advertising, our professionals provide results.  For more information on CPS check out our website at https://www.cpsmi.com.

Digital Marketing Trends Not to Be Ignored In 2019

Marketing trends have changed more in the last 5 years than any other prior period of time and don’t show any signs of letting up anytime soon.  No longer can marketers rely solely on a campaign of generic paid advertisement or perform basic website optimization; in 2019 the digital marketing landscape has expanded to encompass detailed SEO, Social Media Integration, Content Marketing, detailed Paid Advertising, and more.  No longer can we dismiss the reality of artificial intelligence; it is an important part of the future of advertising online.  In this installment on the future of digital marketing, we will discuss key trends you will want to implement into your strategic plans.

Search Engine Optimization A/B Split Testing

One of the most important trends you will want to implement is the use of A/B split testing.  This allows you to isolate variables that increase traffic volumes to your website in an effort to target your approach to changes in website content.  Different online tools can be utilized to point out areas of potential, examples where page impressions are high but the CTR is low, to improve in order to increase clicks and traffic.

Artificial Intelligence

It is estimated that by the year 2020, AI technology will penetrate almost every new software products and services.  AI is effective in analyzing different consumer behaviors and search patterns.  Data is pulled from various social media platforms, blog posts, and such in a manner that helps companies understand how customers are finding their products and services.

Programmatic Advertising

This type of advertising allows AI to automate the buying of ad products in order to target more specific audiences.  Real-time bidding opportunities, as with most all real-time strategies, allow more efficient, quicker use of data relating in higher conversions and lower costs to acquire them.

Chatbots

Chatbots are computer programs that are designed to simulate conversations with human users via the internet, text, or phone.  This would allow your company to be in constant contact with customers, no matter what time or day it is.  Chatbots allow for 24/7 responsiveness.

Personalization

In order to stand out above your competitors it is crucial that you personalize your marketing approach including content, emails, products, services, and more. Generic ads are annoying whereas personalized ads are appealing.  When emails are sent based on personal behaviors they are at least 3 times more effective in boosting sales than mass e-mail blasts.

Video Marketing

Another important trend to prepare for has to do with video marketing which doesn’t just involve YouTube.  It is proven that video marketing on social media platforms like Facebook, Instagram, and LinkedIn causes higher engagement with a wider audience.

Influencer Marketing

Influencers are well-known celebrities from Instagram and YouTube with a large number of followers. Similar to word of mouth promotion, we are more likely to take recommendations from people we trust. Influencer marketing has been proven to be more effective than corporate advertising.

Micro-Moments

These are the times when we turn to devices like smartphones to take immediate action.  Moments where we want information right away and do not what to wait for it.  Marketers need to take advantage of the moments when people are searching for products, services, or information.
Digital marketing, just like SEO, is ever changing.  No two strategies are the same and therefor there isn’t a one size fits all approach that can be taken when providing comprehensive digital marketing strategies for clients.  It is important to keep an eye out and be observant to up and coming trends that are occurring around you.
Creative Programs and Systems is an all-inclusive tech company that specializes in Custom Development, Managed IT Services, and Digital Marketing.  All work is done in-house, we never outsource services from custom server builds and workstations, custom software programming and phone app development, to search engine optimization and paid advertising, our professionals provide results.  For more information on CPS check out our website at https://www.cpsmi.com.

The Era Of Digital Marketing

There is no denying that the constant change in technology has largely impacted how marketing for businesses continues to evolve as well. This new era is now controlled mainly by digital marketing to allow a business to grow and thrive in today's world. An article found on Forbes website, discusses that working with AI software (Artificial intelligence), using automation, big data analytics, and personalization as tools for digital marketing campaigns for the best success. Even more importantly, these tools need to be applied to your business in ways that work best for your company. Knowing the latest trends will not benefit a marketing team without acting to target the right audience. Another key element to digital marketing is continued analysis with constant adjustments to improve your marketing strategy. Technology is a wonderful tool that if used properly, can increase your audience and efficiently save more time in ways that were never possible before. If digital marketing is something your company is lacking, CPS has a team of professionals that are ready to get started on a plan for your company.

Digital Marketing Provided By Professionals

No matter the size of your business whether your company is a multi-million-dollar empire or a smaller mom and pop shop in your local area an important question to answer for your business is how you plan to handle your digital marketing needs. Digital marketing has to do with all online related marketing tools such as social media, reputation management, email/video marketing, SEO, and more. People are constantly connected to the web through tablets, PCs, and phones every moment of the day making digital marketing ever more important.  Marketing in today’s world is much different than it was 20 years ago or even 10 years ago for that matter. One big problem business’s run into is they lack the time and knowledge to run their own digital marketing system. There are several reasons to outsource this service as seen in, “3 Reasons You Should Outsource Your Digital Marketing”. Ultimately by allowing a professional in the digital marketing field to focus on the marketing needs of your company, it will, in turn, allow you the ability to focus more intently on running your actual business.