Digital marketing is a very broad term. In the age where
computers run our entire lives, most people not working in the industry itself
don’t know the full reach that digital marketing encompasses. On the outside it
seems, at its most simple, to be the act of increasing
more online exposure for a business or brand. That is essentially what
digital marketing is, but it really is so much more than that. Let us explore
some major
elements of digital marketing to more properly understand the scope of it
as both an industry and an idea in and of itself.
Email marketing:
Email
marketing is an extremely popular form of digital marketing that only gets
stronger over time. The benefits of this method are vast but among the most
important is the fact that it is in real time. When compared to print marketing
such as fliers and posters, email marketing does not require outside factors
like print shops to create and deliver the material. Marketing through email is
a quick process that keeps you and your client more up to speed and regular, so
nobody gets left behind with content and material.
Search placement:
Search
placement can also be called “search engine optimization” or “SEO”, but all
mean roughly the same thing: making your company’s website more searchable on
the internet. Since the act of searching for something via search engines like
Google takes up the great majority of online searching activity, it’s crucial
that your website shows up in results after specific keywords relevant to your
business are searched. With tools such as Google
Ads companies can keep track of keywords people are searching and where
their own website ends up in those searches. Companies can use these metrics to
shape and evolve their online presence to better place on the most popular
search engines online.
Blogs:
After
your company collects and understands some great keywords that puts their site
high up on Google’s search results, you can use those keywords to create a blog to further utilize those terms. When
writing articles for a blog, it can benefit your website greatly when you have
articles that incorporate those important keywords because doing so puts more
links to your site in the search results that aren’t your specific homepage. If
a potential customer is searching for a certain service you provide but doesn’t
know very much about the service, it benefits both you and the customer if your
site can provide a blog article directly explaining the nature of that service.
Keeping up with blog posts weekly or monthly provides a database of specific
topics any potential customer can find through searching for similar topics.
The more blog posts you post, the better exposure the website should get in
general.
Analytics:
A
program like Google
Analytics can give any business owner the keys to a wealth of metrics and
data that can give that owner a much better understanding of who visits the
site and what their goal is to visit. If your company targets a certain demographic
using analytics can make it easy to see charts and tables of data directly
related to that exact audience. Analytics can also open your eyes to a possible
wider spectrum of audiences you may not have expected, which you can then use
to grow your business. Simple metrics like age range of the visitor or even
which mobile device was used to visit can help any business alter any methods
to target the audience best suited for their product.
Creative Programs and Systems is an all-inclusive tech company
that specializes in Custom
Development, Managed
IT Services, and Digital Marketing.
All work is done in-house, we never outsource services from custom server
builds and workstations, custom software programming and phone app development,
to search engine optimization and paid advertising, our professionals provide
results. For more information on CPS check out our website at https://www.cpsmi.com.
