The changes that have occurred throughout Google and other
prominent search engines has made many people start to question the way they
are doing search engine optimization.
Again, it is one of those arenas in life where the old adages revolved
around the phrase slow and steady wins the race continues to hold true.
Many search engine companies tried several different
techniques to quickly rank within Google.
Many of these techniques had adverse affects on the sites they were promoting. Some techniques Google frowned upon were
using articles that had been spun into several different versions and placed
throughout the internet using automated posting sites. This was getting sites multiple links quickly
but the links were not quality and ended up cluttering the web with information
that was basically junk.
Two things were seen as improper by Google, spun articles
and illegal posting. The way Google
wants site to go about getting recognized is by naturally building links for
the site with quality links, linking quality information to your site. Hand submitted articles to multiple sites over
a period of time will get your site recognized and ranked well. Submitting to an overabundance of sites will
not work towards the goal. Again it is
important to remind search engine professionals that slow and steady is truly
the best route when looking to maximize the results within Google and other
prominent search engines.
Another key element when designing websites and having
exceptional results within search engines is to maintain your existence within
directories and forums. This will take
time. Directories are time consuming to
post company information with as you will need to seek out reputable
directories in industries related to your online business. The same is true when entering the arena of
online forums and chats. To effectively manage
them it takes time.
When first building a site key elements within the back end
of the site become critical when trying to maximize the results of your search
engine placement. The title, description
and keywords work best when tied directly into the text on the site. Google will rank your site higher than sites
where the Meta tags are not used in conjunction with the text within each
page. This actually works for the
benefit of keyword maximization within the site. Each page can be set aside to maximize a new
keyword or phrase.
Another technique that is effective in maximizing sites
search ability is to build on to the site regularly. People do this in many forms. One way to do this is with the use of a blog
page. Properly done this is an effective
way to show Google that you are constantly updating the information on your
site which will make you more credible.
Another option that is along the same lines as above is
maximizing the cities that you are working in with pages devoted to them. A page focused on a particular area give a
draw to the subject keyword and the focused city. To me this is one of the best ways to grow
your site and bring focus to the individual counties and or cities you wish to
focus your business on. If you are
working on delivering a product or service to a national market the same notion
can be achieved building pages based upon each of the fifty states.
Search engine optimization is not an internet fad. It is something real and something that is
here to stay. Once your site has been
shunned by Google or black listed your search engine work will double. It is better to pass on the fads and stick
with the basics; hard work, persistence and again a slow and steady race will
be won.
