Most people searching the Internet these days have
no idea when they place a keyword or phrase in the search box how Google, or
any other search engine, choose what sites to show as results. It may seem like a mystery however, there is
a lot that goes into determining what ranking a website is. When looking to get your company’s website on
the front page of any major search engine it is wise to have an understanding
of what it takes to get it there.
The world of search engine placement is
complex. Optimizing your website for the
best search engine placement takes an understanding of exactly what search
engines are looking for in websites on the front page. If you hire a professional search engine
optimization team of experts that promises instant results turn the other
way. Top search engine rankings come
from a well designed website, a backend with supportive Meta tag, link building
and time.
Here are some key elements to help companies in the
quest for optimal website search engine placement.
·
The first aspect I will begin with is
the website itself. A company must focus
on building an easy to use, informative website. Text within the website must contain accurate
information containing keywords specific to the websites topic.
The next element of the website
that must be in sync is not even a visible element. The Meta tags used to describe your site must
be accurate and contain key terms that you are looking to be ranked for. It is important to include cities, states and
different ways to paraphrase your topic coded into the backend of the
site. This makes the site relevant to
the search engines and in term helps to index your site.
·
As mentioned above key anchor text
linking back to your website is important.
The words used to promote your site should be terms that will
continually be linked back to your site.
Your site should contain the chosen keywords as will the links outside
of the site used to drive traffic to your site.
·
The more “popular” your site is the
better it will do in search engines as well.
This being said, what does that really mean? What this tells us is that if your site is
mentioned or linked on other well ranked pages throughout the Internet than
their ranks link to you bring the popularity of you site up as well. Pages are ranked using a system of 1-10. The higher the page rankings you have and
your site is linked to the better search engine rankings you will have.
·
Time also helps in ranking your website. With time and keeping the information on the
website relevant you will improve your search engine rankings. With time and
patience this will work to improve your web presence.
·
When building a site take into
consideration that adding a link back to the home page from each page within
your site. This will also help with
search engine placement.
·
Keywords are a one of the most important
elements to have high search engine rankings.
When choosing keywords to focus each page of your website around ensure
ultimate success by also adding all of these into the home page of your
website. The home page is your website
summary and therefore should act as one.
There is a lot that goes into having a website place
well amongst search engines. Your searchengine placement is key to the growth of your business online. People don’t look past the first page to find
what they are searching for. If your
site is good however missing elements in any way you can find yourself on the
fifth page of the search engine. This
will do nothing for the growth of your business online. The goal in search engine rankings is to land
on the first page. Follow the steps
above or look for professionals who specialize in search engine placement and
see growth, with time, in your websites rankings.
